Getting crap Facebook conversion, thoughts

MayneStreet

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I am running a campaign in facebook for a friend that has a security company and targeting locals (60,000 profiles). Being based in Las Vegas, home burglary is a big problem. We offered a report as a lead magnet that is specific to preventing burglary in Las Vegas and the ads are for getting the report. So, if the ad is for getting a report, why would the bounce rate be 80%+? According to google analytics, I am getting local traffic. I have tried both simple landing pages and more of a sales page, both with poor results. Just a 3% return.

Should I change the offer?

Suggestions?
 

RDO Servers

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Hard to say what could be causing that.

Poor landing page
Too many annoying popups
Not properly responsive
Ad not properly targeted
Errors on page
Loading time
Etc
 

MayneStreet

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Thanks RDO,

I am using LeadPages for the landing page and they use a button to open the form and I am thinking that if I had the form on the page with one less click through, I may convert better. Thoughts?
 

RDO Servers

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RDO Servers
If the button click opens a forum on a new/different page, then this would not be considered a bounce as they would have then opened 2 pages.

I think you need to look into what us keeping them from clicking.
 

jonathan85

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I am running a campaign in facebook for a friend that has a security company and targeting locals (60,000 profiles). Being based in Las Vegas, home burglary is a big problem. We offered a report as a lead magnet that is specific to preventing burglary in Las Vegas and the ads are for getting the report. So, if the ad is for getting a report, why would the bounce rate be 80%+? According to google analytics, I am getting local traffic. I have tried both simple landing pages and more of a sales page, both with poor results. Just a 3% return.

Should I change the offer?

Suggestions?
Did you do A/B Split Test your Facebook Ads to maximize ROI?
 

MayneStreet

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Yeah, that is how I got the simple and the sales page, but I didn't have the benefit of a lot of traffic and both had a high bounce. The part I don't understand is that I was offering a free report in the ad and when they got to the page they bounced like a bot.
 
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