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Digital PR is a similar activity to traditional PR; the only difference is that it combines traditional print and other media with social media and content. With more and more companies being introduced to digital marketing, digital PR is used to gain a wider outreach among the target audience.
Digital PR is a carefully planned strategy used by digital marketers to promote a brand via online blogs, websites and social media. The goal of digital PR is to steer the company’s image in a favorable direction and put your message out in front of your audience. The massive outreach which digital PR can provide is just unimaginable. Hence more and more businesses are going for digital PR today, due to the faster dissemination of news it provides.
Here are some major benefits you can gain through online PR:
Digital PR is a carefully planned strategy used by digital marketers to promote a brand via online blogs, websites and social media. The goal of digital PR is to steer the company’s image in a favorable direction and put your message out in front of your audience. The massive outreach which digital PR can provide is just unimaginable. Hence more and more businesses are going for digital PR today, due to the faster dissemination of news it provides.
Here are some major benefits you can gain through online PR:
- Improves SEO rankings.
- Provides a reliable source for targeted website traffic (through referral domains) which increases over time.
- Greatly helps in brand building.
- Generates new leads
- Increases sales and revenue.