Digital Marketing Question

rentspel

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Hi all,

I'm pitching for a digital marketing strategy for a non-profit looking to increase awareness about their brand and to leverage new donors using digital marketing tools. I'm a bit out of the game when it comes to non-profit marketing, and I'm hoping to get some new insights and ideas in collective brainstorming.



Keep in mind:

  1. I am not permitted to solicit donors using digital marketing tools, or specifically, ask for donations (needs to be subtle)
  2. The strategy includes social media content but is not a social-only strategy
  3. The brand already uses Google Adwords and analytics.


Any ideas about resources or case studies I can use for fresh ideas?



Thanks in advance!
 
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