An Introduction to Mobile SEO

Mujkanovic

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SEO (Search Engine Optimization) strategies are already quite used in the development of web sites for the purpose of achieving a good positioning in the search mechanisms and attract more visitors. SEO for mobile follows the same logic of the traditional, however the browsing on smartphones is often quite different from computers; and that should be considered.

The main challenges of SEO strategy for mobile
One of the greatest challenges for those who work with the development of web sites is to provide a good experience for users and that is directly connected to the charging time. A study of Google says that a mobile website takes on average 15 seconds to load. If you have time with a stopwatch, can seem to you that 20 seconds is an eternity.
If we analyze navigational data, the numbers confirm that slow web sites do not have much opportunity to be accessed. According to a study published by the same Googleportal, 53% of people abandon a website that take more than 3 seconds to load. In addition to this, SEO for mobile can be an alternative to reverse this situation; It may be via sitemap, keywords, links, or other elements.

What AMP and how you can use?
Who develops web sites or SEO strategies for mobile needs to pay attention to AMP, which means Accelerated Mobile Pages. AMP is a device used to load websites faster. In practice it works like this: set the pages you want to speed up and whenever the user enters, will open a simplified version that loads faster.
AMP usually bring good results, mainly for who already develops a specific SEO strategy for mobile. Content websites were the first who proved that functionality. You can view pages with AMP accessing the Washington Post via mobile devices, for example. The Google search result provided a lightning symbol AMP sites.

3 tips to follow when you create a web site
The techniques used to optimize responsive sites that conform to mobile devices, are SEO for mobilecalls. As the navigation on smartphones and tablets are different computers, some SEO techniques also change. For this reason, we list some tips you can follow:

1. Understanding search for mobile
One aspect that you should consider when developing an SEO strategy for mobile is to identify the pattern of search on smartphones, which tends to be different on computers. One of the reasons is the keyboard of devices, which is much smaller than a computer keyboard. The tendency of those who seek via smartphone is to look for key words small. Therefore, it is worth analyzing the behavior of your consumer to look over your performance segment.

2. Use a proper typography
When you develop a web site it is important that you consider the most appropriate typeface for each version. While people computers are often more distant screen, device mobile is different since the habit here is to hold the device closer to the face. Therefore, if the traditional version of a web site is 16px, the mobile version might 12px. However, this is not necessarily a rule. The ideal is to test if the text provides a pleasant and easy reading.

3. remember the negative spaces
Your SEO strategy for mobile should walk along with the design. Since that is not follow all the technical issues if the web site is heavily loaded text, without white space. Then, remember that you don't need to fill all the spaces. You have areas of breathing, as called are negative spaces, it is important to have a pleasant reading for users.
 
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