Use some type of google ranking keyword search to find what fits your post the best for whatever you do. Longer and properly instructed content does well. Also another important aspect is how often you generate content.
I think nobody can say exactly about it except google. because lots of factors for top ranking. But you can do work with on-pages seo & off-pages seo. make website error free according to google algorithm, focus on quality content.
Follow are the suggestions, in order to raise the ranks of your website
1. Publish Relevant Content
Quality content is that the best driver of your search engines rankings and there's no alternative to excellent content. Quality content created specifically for your meant user will increase website traffic that improves your site’s authority and relevancy.
Identify and target a keyword phrase for every page. Think on how your reader would possibly search for that specific page (with phrases like "mechanical engineering in US" "best-applied physics program," or "US technical school degrees"). Then, repeat this phrase many times throughout the page—once or double within the gap without closing the paragraphs, and 2 to four additional times throughout the remaining content.
Don’t forget to use bold, italics, heading tags, and different tags to focus on these keyword phrases—but don’t make it unnecessarily. You still wish your language and expressive style to be read naturally. Don’t ever sacrifice smart writing for SEO. Best pages are those which are written for the readers not for the search engines.
2. Update Your Content frequently
You’ve probability notice that we tend to feel pretty powerfully regarding content so as the search engine. Recently updated content is the simplest indicators of a site’s relevancy, thus make sure to update it regularly.
While coming to the development of your website, every page contains an area between the <head> tags to insert metadata, or info regarding the contents of your page. If you have got a CMS website, then you may have UMC web team can have pre-populated data for you:
Title information is answerable for the page titles displayed at the highest of a browser window and because of the headline at intervals program results. It’s the foremost vital information on your page. For those with a CMS website, the online team has developed an automatic system for making the meta title for every webpage.
Description information is that the matter description that a browser can use in your page search return. Consider it as your site’s window display—a compact and appealing description of what's contained in your site, having the aim of encouraging individuals to enter. An honest meta description generally consists of 2 lines.
Keyword metadata is rarely if ever used to tabulate search engines rankings. However, you must already understand your keyword phrases; therefore it does not affect to feature them into your keyword metadata. You’ll wish to incorporate a string of phrases. As a general rule, attempt to keep it to around 6-8 phrases, each phrase consisting of 1-4 words. A good example would be "computer science degree."
4. Have a link-worthy web site
Focus on making relevant links inside the text. Rather than having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the hooked URL, whereas “US technical school Enterprise Program” is with heavy keywords and can improve your program rankings likewise because the ranking of the page you're linking to.
5. Use alt tags
Always describe your visual and video media by using alt tags, or alternative text descriptions. they permit search engines to find your page, that is crucial—especially for those that use text-only browsers or screen readers.
These are several strategies for raising your program ranking. If you wish to find out additional, we tend to advocate the subsequent resources: www.moz.com - For a Professional blog as well as SEO tools.