What are the differences between internet marketing, selling and advertising?

arindamb

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Do you do marketing to sell digital products on your sites and do you offer any type of advertising on them? If so what are the differences between internet marketing, selling and advertising? and what factor do you want to focus on? what do you guys think?
 

Hawker

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Do you do marketing to sell digital products on your sites and do you offer any type of advertising on them?
I presume you're asking people who sell such digital products. Not every webmaster sells digital products. Some sell real physical products, furniture, electronics, beauty, health products, clothes whatever etc etc. Would you still like to know if those people apply to your question also or are you wanting to ask people who sell digital products only?
If so what are the differences between internet marketing, selling and advertising?
Well Internet marketing and advertising are about the same sort of thing. Selling is what takes place after. You have to focus on doing all of them if you want to be a successful website.
and what factor do you want to focus on? what do you guys think?
I'd rather focus on just the selling but in order to do that, first I have to focus on the Internet marketing and advertising before any selling can even take place that's what I think. :)
 

BillEssley

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BillEssley
Are you sure on this?

Internet marketing included these points:
Site optimisation
Website conversion techniques
Email marketing campaigns
PPC Campaigns
Content provision
Blogs
Viral marketing


While Advertising is:
A function of the selling process (Advertising)
A function of the marketing process (Selling)
A also a function of the marketing process, separate from selling and advertising (Public Relations)

What would you say?
 

Hawker

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Hawker
Well Internet Marketing also involves advertising doesn't it.

Therefore Internet marketing and advertising are about the same sort of thing.

Even though, with each, different things take place, but also, with each, they also share some of the same things/practices/methods that puts them both in the same box.

Site optimisation is a just part of IM. Example; optimising your sites landing page to collect emails or sell something.
Website conversion techniques are a part of IM but is just site optimisation at the end of the day.
Email marketing is not IM. It's Email marketing. Email marketing and Internet Marketing are 2 different things but Email Marketing is still a form of advertising too.
PPC isn't really proper IM. It's another form of advertising where you Pay Per Click which is 100% paid advertising.
Content provision is a small part of IM. Example; Article Marketing which is also similar to advertising but its free.
Blogging is a small part of IM too.
Viral marketing is viral marketing that takes place on the Internet through social media, blogs, forums, videos etc. This could also be considered advertising.
 
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