Help Needed Optimizing an Online Games Website

Dakoom · Feb 7, 2016

Hey there guys. So I have this website here

It is a gaming portal where there are a lot of free games you can play. I translate the games feed from english to italian.
I have to say that there are already a lot of portals like that in Italy.
Anyway, when I first put it online (in 2005-06) I was receiving from it something like €70 in four-five months (adsense). Now I have no visitors there, no matter how hard I try to optimize it or to make it fast or how many new games I post daily. Maybe you can suggest me something. Help me understand what is wrong with that. Last thing I did was to try adding the schema tags to the games pages (but probably I did it wrong). As for performance it's pretty good, it load quite fast and it doesn't have problems.

Steve32 · Feb 7, 2016

Your site hasn't got any problems and you're still applying Google adsense on it.
Have game descriptions written by you? or have you copied from any sources?

Dakoom · Feb 7, 2016

Hi Steve32, I personally write the game descriptions everytime I add them. I translate them from their original descriptions in english into italian language, and obviously for the most of it I always customize the descriptions adding some personal suggestions for the game itself (I short-try the game before publishing it).

The fun fact is that when it was converting I wasn't adding the game descriptions in Italian. I just used the original ones. This obvioulsy can make the website to post a lof of new games in a small amount of time, but they have an english description which is obviously duplicated. But maybe... Google doesn't care about this and he likes when I post a lot of new games daily. I don't know.

SEOPub · Feb 7, 2016

I have no idea why you would waste time with SEO on a site like that.

I would promote it through social media and just skip any SEO efforts.

Dakoom · Feb 7, 2016

SEOPub said:
I have no idea why you would waste time with SEO on a site like that.

Thank you for your post SEOPub, but please explain why.

I would promote it through social media and just skip any SEO efforts.

I already post the games on Facebook/Twitter/etc. randomly. Not everytime that I publish a new game or it will be too much stressful.

Developer · Feb 7, 2016

Hello Dakoom, and thank you for your post. Please please PLEASE do not take my post
as an insult or as me trying to sway you away from any passion you may have, as that
is NOT my intent...

Is it possible that the site may have simply run it's course and it's time to move on to a
more stable revenue generator?

Many things that worked back in 2005/2006, or hell, even as soon as just last year, are
not working anymore...

As an entrepreneur, being successful lies in the ability to know when to hold 'em and know
when to fold 'em, sort to speak.

It's quite possible, especially with a flash gaming site, that it's hay-day is gone, you know.

If you're truly passionate about reviving the site, perhaps it may be worthwhile to find
other similar sites and do some cross promotion...

And, if you are still truly passionate about it, you have to run out there and tell, no SCREAM,
to the world about the site. Promote it EVERYWHERE you go. Get others just as excited about
it as you are...

I have to be honest though, 10 years ago, I could easily see that section being popular, but
not a days, especially with the evolution of smart phones and the like, I do not see flash games
being as successful as they once were. Too many people pulling up much better games on their
phones, tablets, etc...

If "I" were running that site, and again Dakoom, this is just MY opinion, I am NOT trying to deter
you from going after YOUR dreams or aspirations, BUT, if it were MY site, I would take the time
and spend it promoting something that I KNOW is working today.

Again Dakoom, please understand that I am not trying to deter you from doing anything that you
are passionate about. I am just giving an honest, unbias opinion.

Dakoom · Feb 7, 2016

Sure, and I surely appreciate your sincerity, Developer! Thank you a lot to you for your beautiful post!
I also completely understand what you mean. But... well, I have to ask you this: what do you thinks IS working today then?

Let me write down a short background of what I did for now: I created this websites network called Klayz. There I have this gaming portal at giochi.klayz, a community made with pretty old software at klayz/community (vB 3 - old, but it truly offers everything for users, and I modernized it a little bit with some custom mod), a general articles portal that I have at articoli.klayz where I post every type of articles (from web design to music, etc.), some free online tools at tools.klayz (where I have a script where users can evaluate the cost and value of any website, plus a seo tool that automatically generate a seo analysis for website, etc.), and then I also have a more "funny" portal still done with WP where I post sometimes some funny collections of pics, videos, etc. at divertente.klayz. With all these things I still get something like a max of 200 visits per day. I already optimized all these websites for SEO and for a better performance. Plus I'm also working on them on a daily basis to try to optimize them all more and more (you know, you never finish doing this). And unless I have a really bad taste, I think that the look of all of these is pretty good. But, as said... I get a really slow amount of visits. Maybe I just have to wait... I'm still a one person working on it. Now I started paying someone to post more articles, plus I have some collaborators in the community... but I really don't know what to do.

I know the rule is "never give up", but I'm pretty stressed right now.

edit: I also post on a daily basis on the social networks... even if I have not so much contacts. For FB I have something like 2500 friends, for Twitter and or Linkedin I have less.

Dakoom · Feb 8, 2016

Thank you a lot Developer, it's hard to find good people in the internet*in these days, but this is the case. Thank you again! I really appreciated your post, once again.

Help Needed Optimizing an Online Games Website

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