As the speed of the site affect the ranking?
Firstly, if you expected that the speed of loading web site greatly affect the ranking of your site, it should be clarified that it is not. You will not find a direct correlation, ie, sites with low ratings can be loaded quickly, and vice versa.
The results depend on the index, which is used for measuring the speed of loading web site. For example, if we take into account the time required to download the first byte of the webpage, then it turns out that this factor has influenced the sick, because the sites where the first byte is loaded very quickly, tend to have a higher ranking in search engines.
If you take other factors into account - such as the time required to load the main content or the time it takes to load the whole page (images and advertising), then things are not so simple, because it seems that these two factors do not have a special importance for Yandex and Google.
In general, it is believed that the rate of loading a web site is less than 1% impact on the rating. Google employees themselves have said that they take account speed indicators site, but about which terms in question they did not say.
However, many sites are reporting an increase in traffic from the search engines after they have optimized their sites for faster download speeds. Download speed is a very important parameter for users, so that if your website is running slow, you should think about its optimization. After all, if the site is too long to load, users will leave him even before the site is fully loaded.
What you need to do to improve the speed of loading web site
If you want to increase the speed of loading web site, there are several ways. Firstly, it is necessary to measure the speed of loading your site - or how did you know that it loads too slow?