Hi,
Do you explain me what is the Difference between SEM and SEO?
I heard 2 these terms more time but honestly I couldn't distinguish the difference between them
Need your explanations?
SEO means Search Engine Optimization.
SEM means Search Engine Marketing.
SEO pertains to all activities in ensuring your website gets on the top list of the results page of a search engine. Focus is more on creating high performing contents that provides value to its market, ensuring proper keywords, title tags are employed to have high search results and attracting more links to your website.
SEM utilizes all ways of promoting the website via SEO and/or paid advertising. Advertisements can come in the form of Pay-To-Click Advertising in selected search engine sites or ad placements in various popular social media sites. Objective is to get priority in the search engine results and achieve maximum exposure.
While SEO takes awhile to pick up, paid advertising gets instant result during the duration of ad placement. They are complementary and used to attract traffic and generate leads necessary to impact the business. SEM takes a broader definition to which SEO is just a part of it.