aemathenge
Active member
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- Sep 26, 2014
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The Sales Copy Foundation
I have just finished working on a Sales Copy for a client. While I was conducting research for the copy, I found out two basic traits about a Sales Copy and thought it would be good to share with you and also seek your opinion. How good is the Sales Copy on your Website?
It should be about Worth Proposal
Your Sales Copy's Worth Proposal covers the promise of exactly what you are offering your client. Promise to make them happier, more productive or healthier. It is identifying the problem your client is experiencing, the hassle they are going through or the pain points they are suffering then taking these all away. This should be at a price comfortable to both of you.
In other words, you have to define exactly who your client is. You have to understand what your service can do to make them feel great. You have to learn the problems you can assist your client overcome. You need to find out what are their objections to buying the solution from you and not your competitor.
Is your Worth Proposal unique?
Unique Selling Points are worth proposals so special that no one else offers the same. Big enterprises need to figure out and take a USP in order to position their product or service differently from their competitors.
On the other hand, as a small business, you are the USP of your business. Your clients will choose to work with you because they know you, they trust you, they like you. With these, you shall not require any other extra-ordinary selling point.
To get into such a position, exceed your client's expectations. Focus upon the value you give your clients. Your personality has got to shine through so that your clients get to know, trust and love you. The rest will follow.
What are your thoughts? Please share with us.
I have just finished working on a Sales Copy for a client. While I was conducting research for the copy, I found out two basic traits about a Sales Copy and thought it would be good to share with you and also seek your opinion. How good is the Sales Copy on your Website?
It should be about Worth Proposal
Your Sales Copy's Worth Proposal covers the promise of exactly what you are offering your client. Promise to make them happier, more productive or healthier. It is identifying the problem your client is experiencing, the hassle they are going through or the pain points they are suffering then taking these all away. This should be at a price comfortable to both of you.
In other words, you have to define exactly who your client is. You have to understand what your service can do to make them feel great. You have to learn the problems you can assist your client overcome. You need to find out what are their objections to buying the solution from you and not your competitor.
Is your Worth Proposal unique?
Unique Selling Points are worth proposals so special that no one else offers the same. Big enterprises need to figure out and take a USP in order to position their product or service differently from their competitors.
On the other hand, as a small business, you are the USP of your business. Your clients will choose to work with you because they know you, they trust you, they like you. With these, you shall not require any other extra-ordinary selling point.
To get into such a position, exceed your client's expectations. Focus upon the value you give your clients. Your personality has got to shine through so that your clients get to know, trust and love you. The rest will follow.
What are your thoughts? Please share with us.
