SEO
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- Jul 7, 2012
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The growing number of users are using intertnet has opened a new opportunity for companies and advertisers website. Currently the role of advertising offline is an important contribution in this approach potential customers of most businesses over the world. But if you ignore online marketing channels, especially the form of search advertising is still new to this as you have lost a potential customer does not nho.Va to expected results of then you need a degree of SEO or hire the services seo company for your website.
In order for their application specific example in the tourism sector, a sector is extremely suitable for advertising online. Nowadays when a person needs to travel somewhere they do? First is the demand will certainly travel and trip planning and travel and return home.
Let us pause to consider the need to travel where it came from.
- Need a break from working a long time to de-stress
- Listened to your friends, relatives about somewhere
- Chance to see the ad on tv, etc. .. ******* on a beautiful location
- Intent to go to a place that had for so long.
The way people travel planning like?
Before deciding to go to somewhere that most people will need to find out about it before and where people seek information through media such as newspapers, TV, videos, from friends , relatives, and of course the internet can not ignore the media because this is the fastest and most complete on a place that people need. And when turned to the internet you definitely need to use the search engine that now Google is number one.
How to use a search engine like ?
First, we will search for the most popular keywords, then to the familiar tag -> then will come the keywords related to the location -> and the combination with other information such as recommended sales, discounts ... -> will eventually be to a certain brand that they think happened.
Many people use the internet to find information about the tour ... and most people are looking for tours before 3 months and refer to the information from the internet.
Seeking behavior of each will vary, there are many people looking to have more options before making a decision, which is the opposite because people already know what I need, so the search will also be single easier.
The various advertising channels will contribute to how your profits? According to the figures below show the search advertising is bringing more profitable channels than any other advertising channels. This is quite understandable for customers who are actively looking for you, they themselves already have a demand problem remaining is the maximum response to that need.
According to data below shows that up to 65% of offline customers book tour through the online search. Simply because this is the way people access information the quickest and most effective. All you need to do is have an existing Internet connection at home, or go online to find companies and for whatever you want.
In addition, search engines also play an important role in building brand awareness behave. As we all know that every time someone made the search, the ads will appear in front of them, to do a search several times, the stories of people that see the ad and this higher is a good opportunity for advertisers to make their intentions in creating awareness of a certain brand in the minds of consumers as the brand that always appear before their eyes every time they seek. The combination of offline and online advertising.
Most companies do not realize that if you just use offline channels for advertising campaigns they will lose many customers find the energy to other competitors with a combination of both.
Example: A customer after watching a certain program on TV advertising, but because often the ads on TV for too short to not contain all the necessary information to customers so forced them to seek more information on that product before buying. And make sure that no place is more convenient to find that information online.
According to conventional psychotherapy clients will expect the information they see on TV will be easily found online, but because the product is primarily focused on the offline channel and absolutely no information on the network so customers can easily switch daunting and similar products of competitors available information they are looking
-> There's nothing more frustrating not find what you're looking for.
It can be said that the strong growth of the internet has made search advertising channel gradually becomes extremely important, if you know that in the UK and some other western countries over 50 online advertising % of total marketing budget and advertising on search engines account for almost half of the 50% that. Simply because this is where customers actively looking for you should need to focus more on that.
In order for their application specific example in the tourism sector, a sector is extremely suitable for advertising online. Nowadays when a person needs to travel somewhere they do? First is the demand will certainly travel and trip planning and travel and return home.
Let us pause to consider the need to travel where it came from.
- Need a break from working a long time to de-stress
- Listened to your friends, relatives about somewhere
- Chance to see the ad on tv, etc. .. ******* on a beautiful location
- Intent to go to a place that had for so long.
The way people travel planning like?
Before deciding to go to somewhere that most people will need to find out about it before and where people seek information through media such as newspapers, TV, videos, from friends , relatives, and of course the internet can not ignore the media because this is the fastest and most complete on a place that people need. And when turned to the internet you definitely need to use the search engine that now Google is number one.
How to use a search engine like ?
First, we will search for the most popular keywords, then to the familiar tag -> then will come the keywords related to the location -> and the combination with other information such as recommended sales, discounts ... -> will eventually be to a certain brand that they think happened.
Many people use the internet to find information about the tour ... and most people are looking for tours before 3 months and refer to the information from the internet.
Seeking behavior of each will vary, there are many people looking to have more options before making a decision, which is the opposite because people already know what I need, so the search will also be single easier.
The various advertising channels will contribute to how your profits? According to the figures below show the search advertising is bringing more profitable channels than any other advertising channels. This is quite understandable for customers who are actively looking for you, they themselves already have a demand problem remaining is the maximum response to that need.
According to data below shows that up to 65% of offline customers book tour through the online search. Simply because this is the way people access information the quickest and most effective. All you need to do is have an existing Internet connection at home, or go online to find companies and for whatever you want.
In addition, search engines also play an important role in building brand awareness behave. As we all know that every time someone made the search, the ads will appear in front of them, to do a search several times, the stories of people that see the ad and this higher is a good opportunity for advertisers to make their intentions in creating awareness of a certain brand in the minds of consumers as the brand that always appear before their eyes every time they seek. The combination of offline and online advertising.
Most companies do not realize that if you just use offline channels for advertising campaigns they will lose many customers find the energy to other competitors with a combination of both.
Example: A customer after watching a certain program on TV advertising, but because often the ads on TV for too short to not contain all the necessary information to customers so forced them to seek more information on that product before buying. And make sure that no place is more convenient to find that information online.
According to conventional psychotherapy clients will expect the information they see on TV will be easily found online, but because the product is primarily focused on the offline channel and absolutely no information on the network so customers can easily switch daunting and similar products of competitors available information they are looking
-> There's nothing more frustrating not find what you're looking for.
It can be said that the strong growth of the internet has made search advertising channel gradually becomes extremely important, if you know that in the UK and some other western countries over 50 online advertising % of total marketing budget and advertising on search engines account for almost half of the 50% that. Simply because this is where customers actively looking for you should need to focus more on that.
