Video marketing is HUGE!!!!!
I'm starting to get into that niche myself, but only slightly. It's fun! I was a little bit intimidated by it at first, but over all, it's entertaining for me just to make them!
Video marketing is known to increase your sales 2-3X more, if it's done right, in the right context, and you have the right audience.
Video marketing sets your clients mood. If your site and/or video is boring or doom and gloom, then the likely hood of a purchase is decreased.
It keeps the customer entertained, engaged, wanting to see and learn more about YOUR product or service.
How do you make an AWESOME video?
Well, there are a number of tricks for that!
Keep the video under 3 minutes. Anything over that is, in my opinion, over kill and you could lose a sale.
Have the feeling of your video being happy and warm, or in context to your site or product. Of course if your site is about surviving the apocalypse, then you may not want it to have it sound happy and delightful... Unless you want to be viewed as a crazy a**...lol
Grab their attention by having interesting characters or colors, and lots of activity to keep them engaged.
Voice Overs ROCK!! I love listening to what they have to say while watching the videos, especially if the voice is clear with no stutters.
Have your text tell them EXACTLY what your product or service will do for them. If you seem like you're rambling, then you may lose their interest.
At the end of your video, make darn sure you tell them what you want them to do next. For example: "Click on the 'Order Now' button to get your order started!"
Video marketing is essential to every website, as it helps keep it clean and informative. Always gives it that fresh look. If you have it hosted on YouTube, or somewhere else similar, you do get more exposure, and more importantly....
Videos keep your BOUNCE RATE DOWN, as the visitors are staying on your site longer because of watching your video, learning more about your product.