Key Metrics on Twitter

The Key metrics on twitter are:
-Followers (unique number of twitter users who followed your profile;

-Active followers (the number of your followers who are still active);

-Replies - The number of tweets sent that begin with your account name;

-Mentions - The number of tweets that include your account name (@replies and @mentions example: so nice that @webmastersun is so friendly community! )

-Brand mentions - the number of tweets that contain your brand name/profile name but don't use @ symbol;

-Domain/URL mentions - the number of tweets that include a link that contains the brand/domain name;

-Direct retweets - The number of retweets you've originated that have appeared on Twitter;

-Rts and VIAs - the number of tweets that contained a retweet (RT) or via of tweet you have originated;

-Best performing content - The content you shared on Twitter that earned the most clicks, retweets, shares, and vias. You need 3rd parties tools for displaying this data;

-Direct traffic and non- twitter.com drivers - the sources that have sent traffic to your site via twitter's ecosystem, including desktop clients or other third-party software sources.

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