Which design trend actually helped your clients?

Emma Nack

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Hi all,

Out of the 2024–25 design trends floating around, which ones have you used in client projects that made a difference?

And which ones turned out to be just hype?

Thanks,
Emma
 

anjalischmitt

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Hey Emma,

am experimenting with some of the minimalistic + bold color combos lately. Clients seemed to respond really well to clean layouts with clear CTAs conversions actually went up. On the other hand, some of the super “futuristic” trends with heavy animations looked cool but ended up slowing down sites and confusing users.
 

DaRecordon

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I've found that subtle animations and micro-interactions actually do make a noticeable difference in user engagement, especially for landing pages and product sites. Clients love seeing hover effects and smooth transitions because it makes their sites feel more premium and modern without being distracting. Dark mode options have also been genuinely useful, not just trendy - users appreciate having the choice, and it's become almost expected for certain types of sites like SaaS dashboards or creative portfolios.

As for the hype, I'd say brutalism and those super experimental layouts with overlapping text and chaotic typography look amazing in design awards but rarely work for actual businesses. Most clients get cold feet when they see it, and honestly, their customers usually just find it confusing. Same thing with over-the-top 3D elements and heavy parallax effects - they tank page load times and don't really improve conversions. I've also noticed that glassmorphism had its moment but it's already feeling dated, and it often creates accessibility issues with text contrast. The trends that stick around are usually the ones that solve real problems rather than just looking cool in a Behance mockup.
 

Maxoq

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Maxoq
Dark mode options have also been genuinely useful, not just trendy - users appreciate having the choice
Dark mode is the one I would push back on, depending what the site sells. We run a store selling paintings and moving the product pages onto a dark surface made the artwork read completely differently, warm colours worst of all, and people started asking whether the piece really looked like that in person. Anywhere the customer is judging colour, a neutral light background stops being a style choice and becomes part of the photo.

The change that actually moved numbers for us was killing the homepage slider and putting one static image with a single link where it had been. Nobody was seeing slides two through five anyway.
 

BlueLeaf

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Been testing dark mode + lighter hover effects on pricing tables. Nothing flashy, but users scroll more and bounce less. Simple tweaks go further than big redesigns sometimes.
 

Proxysolid

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From what I have seen this year, bold typography + minimal layouts actually deliver results... They improve readability and keep bounce rates low. AI-Assited design tools (maybe for copy and layout suggestions) also speed up working a lot.

What hasn´t really worked for me: brutalist gradients and overly "3D" effects. They look cool for a week, then clients ask to tone them down...

Trends that stick are usually the ones that make content clearer, not just flashier.
 
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