How do I create a tracking URL for a banner ad?

David Beroff

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I want to buy banner ads on some high traffic sites to increase visitors for my site and possible to increase sales. I don't want to use tracking url services out there, I want to create a tracking url to track how many visitors will I received from my banner ads, where did they come from..etc? Ho can I do that with PHP/MySQL or using a scripting language that combine with a database to show me those results?
 

kevinhng86

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Hey David,

If you really want to run your own platform for advertisement I would recommend you the opensource adserver. https://www.revive-adserver.com/ . It is possible to build your own tracking software. Yes you maybe able to track from which site the visitor come from, from the PHP $_Server Array. Similarly you can do the samething with the window object in javascript. It is not that hard to know which visitor is viewing your page and from whence they came from.

However the hard part of this is you must write those information and value into an organised data structure to be able to use them later. You also need to let your ad publisher see this log and have an account for each publisher setup on your server for transparency.

Hence best of all is using an adserver. Nevertheless in the scenario where you only want to see which visitor come from where, if you are using a CMS install a plugin that track your visitor ip and compare ii's to the log where you buy your ad from. If you are not using a cms you can obtain a visitor counter that track ip and time. Compare the result to a GEO IP database addon.
 

myvirtualst1008

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To create a tracking URL: Navigate to Reports > Reports Home > Tracking URL Builder. Click the button to Create a New Tracking URL. Enter the URL for your landing page or website page. Under Campaign Name select one of your existing Hub-spot Campaigns or create a new Campaign to tag the Tracking URL with.
 
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