Time spent on content vs. time spent on marketing?

pcyownsme

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I am sure every internet marketer has grappled with this question before, even if the answer only took a few seconds to discover: how much time do you spend on creating new content compared to the amount of time you spend promoting it or your site? Can you come up with a specific ratio? I know each niche is more different, though and I'm interested to see how you respond.
 

Julzwriter

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Managing a website is a full time job.
It makes more sense to outsource some task,
such as article writing, so that you can concentrate
on marketing your website on a full time basis. I am
a writer and I have to say I spend more time writing
content for other people than for my site. Marketing
the site takes up half my time, the other half of my time
is spent working on client projects.
 

Ron Killian

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What I do, and what I should do are two different things :)

One stat that gets used alot is 20% content creation, 80% promotion. I think it's a very good goal.

Just as important, if not more important, is promotional methods that actually bring in results. Too many people waste their time on methods that don't work or don't help. Know I have.
 

Developer

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Developer
NOW you tell me. And to think of how much time I've spent pitching my corporate web development services to the homeless bums on the other side of town. Damn it! LOL ;)
 

savidge4

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I have 2 answers to this question.. for my online business' i am the exact opposite than many, and I tend towards the 80 percent content and 20 percent marketing. For me at least the content IS the marketing effort.

In my offline efforts.. the complete opposite to an extreme... 5% content and 95% marketing. To give you an idea there is an online aspect of my offline business that I dont even have a web presents for, so technically that would be 100% marketing.
 

Developer

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Whew, that whole "online aspect of my offline aspect" thing just made my head spin, LOL...
Good answer tho, lol, I'm just screwing with ya'.
 

denvercardonations

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When I was frustrated by my lack of incoming traffic for a website I was building for my photography in Japan, I spent so much time linkbuilding, going to forums to promoted it, learning how to market it on social media, heck I had a Facebook fan page with nearly 13,000 active viewers. A few times a week I would post to them, I couldn't leave them waiting too long for my next photo, and boy did those hundreds or thousand :ertery: with hundreds of comments praising my work felt pretty good. With all of this love on Facebook and social media why would I even need Google to index my website? A few years later, I still have over 12,000 people on my fan page -- and really it means nothing -- it was just one big circlejerk on Facebook. For all those years I had ignored Google, rarely posting quality content to my website itself, but what I did post was quality and unique. I had a few deep links for awhile to individual photos, and many years later Google has shown me that one of the things that makes them so special, is that you can be rest assured, many years later, they will have let your content that you built ago like wine, and will properly reward you. If I google words related to my photos, Flickr doesn't come up, Facebook doesn't come up -- no, all of the content shows up that mirrored my content, that discussed my content, etc. And I believe that Google understand that when people Google my name, that there is a contextual meaning given because the content all had my photo credits. I am not in Japan anymore, but I think I know that once I add my by-line to my new photo blog where I try to raise awareness for the homeless -- that Google will wrap that blog up in the context of "professional photographer" and keep carrying on the relevancy and make the associations between my old content. It's early morning, so I am rambling, carry on. :computer:
 
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Nancy G

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I believe attention should be given to both content management and promotion as both activities are part of SEM. There are so many triggers that affect demand or sales, like type of product or services, its seasonality, volatility of the market and competition. Any marketer or entrepreneur anticipates these scenarios and plans/strategizes on these activities as the need arise.

The need to update the website, regularity of producing new contents and even promotion or advertising activities are all part of the marketing process. Very difficult to really allot a percentage general to all due to diversity of products, industries, markets. Also available spending budget needs to be considered as well. Just like in military, you go all out defense or "full alert" in times of war and "slack off" a bit in times of peace.
 

24x7serverman

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There should be proper ratio between the time spent on content and time spent on marketing. Both are important factor. Content should be unique, easy to understand and should engage the people. Though you have good quality content, without marketing you can not receive the visitors and traffic on your website.

So there should be proper balance between the content writing and marketing.
 

carolinasky

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I know that I send more time marketing for sure all together. Most cases I am marketing and promoting my website. Now when I create new content it is very important that everything is in specific order and looks enticing for the customers to continue to view. I would say that 60% is on marketing and 40% on content creation if I were to estimate a percent. I think it is important that you use info and content to make potential clients to look and share. How do you know what to create to draw in traffic? If you are not getting the traffic from the ads, do you think this could be due to the content in the ad? So if at the point of finding that the content is not bring the traffic, give that area more time. I am please with my content and I have tested many theories, and found the operation I maintain is doing well. I know there is always room for growth and improvement.
 

silversurfer90

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I second the above comment. Best practice is to spend 40% on content creation and 60% of the time promoting it.
 
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