A loyal list that loves you is like guaranteed money in your pocket.
It's the traffic source that will never dry up.
As long as you follow these simple rules...
1. Deliver VALUABLE content at least 3-5 times a week.
2. Pitch hard once every week or every 2 weeks, with an offer you truly believe will help them. Your email has to convey that part effectively. That it will truly benefit them.
3. Add more people to your list daily.
Even if you let your list go stale for a few months, you can still get some of them back. You just need to come back harder with TONS of value. Don't try to sell them ANYTHING, for at least a few weeks. You need to build that relationship backup with them. It's kind of like connecting with an old friend. You want to give them so much value, they feel like they owe you something. That's when they're ready for an offer.
Dustin