Hi all, I was talking with fiverr seller. I ordered something like guest post. he told me that having one link is better than two and two is better than three.
here is his says:
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The less links, the more link juice the links get. If you have one related link, you get 100% link juice. If it's 2 links, 50% and three links = 33,3%,
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is that correct? would you explain?
The Fiverr seller is probably talking about Google PageRank when he is talking about link juice.
When a page links out to other pages, the amount of PageRank it has gets divided up between those links. Some PageRank flows through the links out to the pages that they link to.
So, if there was one link on a page, then all of the PageRank would pass through that one link. If there were two links on the page then some PageRank would pass through link 1 and some would pass through link 2.
So what he is saying is that, if you only have one link on the page, then that one link passes more PageRank rather than splitting the PageRank with the second link.
Here is where it gets a little confusing:
If the page you are getting a link from is a blog post or an article posted on some website, then there are going to be more links on the page than just the one link he is selling you. There might only be one link in the article itself, but there will be other links on the page outside of that article. And those other links are going to be passing some of the PageRank to other pages besides yours.
If you look at the website your article is going to be published on and you looked at a sample article and you counted all of the links on the page both inside and outside of the article, you would probably see that there are 15 or more links in total. There will be a link to the homepage. There will be a link to a category page. There will be a handful of links to other articles on that website. There will be a link or two in the footer. There will be a link or two in the header and sidebar, etc.
So the link in your article isn't getting all the PageRank anyway. Your one link is only getting a small percentage of the total PageRank for that page. If there were 15 total links on the page, then your link would be passing approximately 1/15th of the total PageRank for that page. If there are 20 links on the page, then your link is only passing 1/20th of the PageRank approximately. If you had two links on the page, then you would be passing more total combined PageRank to your site, than if you only had one link. However, each one of your links will be passing a little bit less PageRank on their own. Get it?
So, if you had two links, then each link would pass a little bit less PageRank, but the total combined PageRank being passed is going to be more.
So technically, two links are actually going to be more beneficial than just one link. His math isn't correct unless there are zero other links besides your links on the page he is publishing. And that simply isn't going to be the case if you look into it. He is probably publishing an article on a Wordpress blog where each page already has a dozen or more links in addition to whatever links he is selling you.
There are actually even more factors in the equation than that because PageRank is not dispersed evenly among every link on each page. That is the way it used to work when PageRank was originally invented. Since then however, Google changed the weighting of certain links so that certain links pass more PageRank than other links depending on a number of factors including the position of that link on the page and what block of content the link is contained within.
So there are three possible things that are happening with your situation:
1) Maybe the seller doesn't really understand how PageRank works
or
2) He is just forgetting that there will be additional links on the page besides the link he is selling you (most likely this is the case)
or
3) The seller does fully understand how it works and is "twisting the truth a little bit" in order to convince you to buy (also a real possibility)
