Clicks vs Conversions?

steitieh · May 26, 2015

Hey there,

I noticed that so many folks keep emphasizing on clicks and trying to get more clicks, and only few mention conversion, I am talking in relation to pay per click, solo ads or banner ads.

This making me getting confused, which should you be mostly concerned with, your Clicks or Conversions?

Luca · May 26, 2015

If you're an advertiser whose main purpose of putting ads up is to get people buying your products, of course your main concern is conversion instead of clicks. Or if you're a publisher who's putting up ads with per-product-sold commission system, conversion should be your main concern too since you won't get any money / commission if people are not buying the products which ads are being put on your website.

But if you're working with Google's adsense program which is a PPC, you shouldn't worry too much about conversion since you got paid per click and Google is the one taking care of how effective their ads are using their algorithms to make sure people see the right ads that might interest them.

elcidofaguy · May 26, 2015

steitieh said:
Hey there,

I noticed that so many folks keep emphasizing on clicks and trying to get more clicks, and only few mention conversion, I am talking in relation to pay per click, solo ads or banner ads.

This making me getting confused, which should you be mostly concerned with, your Clicks or Conversions?

In the specific case of ads then the clicks on the add is the conversion in most cases!!! The term conversions is used to describe "Most Wanted Reaction".... So lets go through some examples:

1) Opt-in form -> Conversion = person signing up to email list
2) Sales Page -> Conversion = person buys product
3) PPC -> Conversion = person clicks on ad (which means you earn money)...

With solo ads you are using someone else's list to send traffic to your site/offer... That either means you are selling something or you are building a list - so the conversions here is either (1) or (2) from the list...

With banner ads - well that depends what is being advertised... If its not PPC then its the action which relates to how you earn from the banner ad i.e. affiliate promotion means conversion is either a purchase or opting into a list i.e. CPA..

Hope that helps!

samng · May 29, 2015

Both cannot do without the other. If you have good conversion ratios but no traffic it serves not purpose. And if you have clicks but zero conversions then it is also useless.

The thing is , it is easier to BUY clicks than it is to BUY conversions. Conversions depends on alot of factors. The colors on your website or sales page can affect the conversions. So it might be tricky to master conversions.

But for clicks, you can get them via paid traffic.

Clicks vs Conversions?

steitieh

Well-known member

Luca

New member

elcidofaguy

Well-known member

acandi

Member

samng

Member

Latest posts New threads

Latest posts

New threads

Latest Hosting Offers New Reviews

Latest hosting offers

Popular Contributors - Past 30 Days

Sponsors

Tag Cloud