Light or Dark theme?

arindamb

Well-known member
Joined
Jul 11, 2013
Messages
128
Points
18
According to your experiences, which will work the best for an online business website, a lighter or a darker theme ?

why? please share honest answers
 

natemaingard

Well-known member
Registered
Joined
Apr 30, 2015
Messages
103
Points
0
In my experience, both are the best. It mainly comes down to what your business is about and which colors work best for it. There was a time, and I'm not sure if it's still a thing, that people thought darker themes were less professional and not 'business-like'. In today's world, however, that is not is not the case most of the time. Compared to a few years ago you have one hand of people who love lighter colors, and on the other, darker colors. There are people who can't stand bright themes due to their eyes and always choose darker themes. Same in vice versa for dark themes. There is no 'lighter/darker' works better for a business, it's what you believe works best - light or dark. Both equally attract or repel people depending on the individual.
 

ron13315

Well-known member
Registered
Joined
Jul 23, 2014
Messages
177
Points
0
for me, a lighter theme is better. In my experience, I found most of people likes lighter theme than dark one.
 

MightWeb

Well-known member
Registered
Joined
Mar 9, 2015
Messages
126
Points
0
I'd say it highly depends on the business itself. For a web hosting business, a dark theme would work just fine. For an online business such as PayPal - it would not. It simply depends on who you're targetting.
 

arindamb

Well-known member
Joined
Jul 11, 2013
Messages
128
Points
18
arindamb
I'm wondering why most people go with light themes, does it make any trust?

I'm targeting on blogging blogs and reselling themes niches.
 

RDO Servers

Well-known member
Registered
Joined
Apr 3, 2015
Messages
1,027
Points
83
RDO Servers
1. Easier on the eyes.
2. Too many bad sites used the dark themes and ruined it for everyone else.
3. Psychology. Bright and light vs cold and dark. Which do you think will encourage people to enter their info on your site?
 

RDO Servers

Well-known member
Registered
Joined
Apr 3, 2015
Messages
1,027
Points
83
I agree that for some sites, too dark of a theme can give the wrong impression.

Also remember that light font on a dark background is considered harder on the eyes. On a small/simple page, it may not make much difference, but not something you want to do on a blog where you expect people to read an entire article.
 

ElixantTechnology

Well-known member
Registered
Joined
Nov 26, 2014
Messages
281
Points
43
Never been a fan of dark themes, I would personally be turned off from a site that utilizes one. A light, colorful theme will grab the attention of visitors.
 

MrGravyCakes

Active member
Registered
Joined
May 7, 2015
Messages
75
Points
0
In my opinion and my opinion only, ie not a professional opinion or anything, I find that lighter themes are better at this. The reason that I think this are that, for me, lighter themes have a more positive approcah to me. If there is a darkness on a webiste, it seems to be giving off darker thoughts or emotions, which is what some websites do on purpose and they are supposed to be doing. I imagine a gaming website would be more dark than a professional website, but it may not be.

I would approach a professional website with a happier attitude if it was lighter. That would be my view on it. Of course there can be some balancing colours that can be dark, but I would make it lighter in my experience :)
 

orangesweety

Member
Registered
Joined
May 25, 2015
Messages
30
Points
0
Now a days most of the people are preferring lighter theme because it looks simple and won't effect the eyes. So most of the designer would prefer light theme to get more number of visitors to their website.
 

Nancy G

Well-known member
Registered
Joined
Oct 24, 2017
Messages
96
Points
8
It is a matter of preference but take note that there are already studies that show what is easy on the eyes. Dark characters on a light background are visually better than light characters on a dark background.

We are aware of effects of colors on the mood of a person. There are also impressions that too dark a color may be perceived as "sinister" or mysterious or pure white as "too plain or lacking in character. Blending of colors will be better specially if you have images and variety of contents. What is important is the color and overall harmony resulting in an appealing look.

Also, we should not disregard the fact that we are promoting products to our target market and their color preference should also be given special consideration unless we would go with the safe universal or mass appeal.
 

ynnhoj24

Member
Registered
Joined
Dec 1, 2017
Messages
17
Points
0
I personally prefer light over dark theme. Because readers will not get distracted by your background color and they will mainly focus on your content. Dark themes can give your site a bad impression while light theme give your site the confident.
 

Alexander_K

Member
Registered
Joined
Dec 1, 2017
Messages
23
Points
0
As for me light theme looks more attractive. Probably it depends on subject of webiste. You will fill website with some pictures and you should try different themes to understand which fits better for you.
 

trendjing

Member
Registered
Joined
Nov 14, 2017
Messages
49
Points
6
A lighter tone speaks of brightness, rich, glowing, luminous, and clear, while a darker tone presents gloomy, dull, shadowy, harsh, strong. In my opinion, lighter themes would go best for an online business website. Lighter themes seems to be welcoming compare to a darker theme which I presume to be edgier, inviting younger demographics. If I assume to be a client or a customer, I would visit a website that has lighter theme, for the reason that I presume the owner to be as transparent as his website is. If what you are after is an online business suitable for any generation, you should go for a lighter one.
 

DanielN

Member
Registered
Joined
Dec 30, 2017
Messages
51
Points
8
I would absolutely suggest a light theme from personal experience. I literally made 20+ websites at this point and at the end, lighter themes always looked better and was a better experience for my visitors.
That being said some niches demand a darker theme like gaming.
 

Vinsanity

New member
Registered
Joined
Feb 7, 2018
Messages
5
Points
0
If I were a reader and I went to your website with a dark themed layout design, I usually think of hackers, something that is not legit and it feels like there is someone watching me and looking at my IP address. But when you use a lighter theme to your site, it'll look more professional. Many people especially now when fake news is a big issue, they always look for a professional looking articles as well as professionally made site design.
 

GAchick

New member
Registered
Joined
Oct 22, 2017
Messages
13
Points
0
Just for me personally I prefer the lighter themes. For some reason they seem more professional and they are a lot easier on my eyes. I have seen some darker themes that were very well done and professional looking though.
 
Older Threads
Replies
3
Views
1,885
Replies
6
Views
3,734
Replies
10
Views
2,993
Replies
16
Views
5,288
Newer Threads
Latest Threads
Replies
1
Views
56
Replies
0
Views
47
Replies
0
Views
66

Latest Hosting OffersNew Reviews

Sponsors

Tag Cloud

You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.

Top