Yes of course, Content is King and SEO use content to attract more viewers and traffic from search engines, thus it always is important for webmasters and SEO people. The process happens when your keywords from your articles (content) get high rankings on Google, Bing, Yahoo or other search engines.
Users get attracted to the content which are based on their interest and needs, which benefit them in someway as they are giving their time and energy. Content with cool topics, facts, tips, images etc... have a slight advantage to get noticed.
First step is your keyword research. Try to research long tail keywords and use them in your title, description and meta tags. After that concentrate on your on page optimization for a month or two and in the end start working on backlinks.