Equivalent term for "Ease of searching for Online deals" ?

sephiroth2407

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I am doing a research on scarcity effect in E-commerce (such as"only 3 items left in stock"). A previous study recommended that "the ease of searching for online deals is likely to affect the effectiveness of scarcity messages".

Thus, I want to compare 2 contexts: a "high ease of searching" (e.g. you can buy an Adidas shoes from many retailers with different prices) versus a "low ease of searching" (e.g. buying a manual-design shoes from a local online fashion store).

However, I find this term "ease of searching for online deals" is quite awkward and Google it did not show many results. :blue_bandana: Thus I want to find a more popular and common-used term for this concept.
Do you have any recommendation ?
 
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