- Joined
- Mar 31, 2014
- Messages
- 1
- Points
- 0
I am doing a research on scarcity effect in E-commerce (such as"only 3 items left in stock"). A previous study recommended that "the ease of searching for online deals is likely to affect the effectiveness of scarcity messages".
Thus, I want to compare 2 contexts: a "high ease of searching" (e.g. you can buy an Adidas shoes from many retailers with different prices) versus a "low ease of searching" (e.g. buying a manual-design shoes from a local online fashion store).
However, I find this term "ease of searching for online deals" is quite awkward and Google it did not show many results. :blue_bandana: Thus I want to find a more popular and common-used term for this concept.
Do you have any recommendation ?
Thus, I want to compare 2 contexts: a "high ease of searching" (e.g. you can buy an Adidas shoes from many retailers with different prices) versus a "low ease of searching" (e.g. buying a manual-design shoes from a local online fashion store).
However, I find this term "ease of searching for online deals" is quite awkward and Google it did not show many results. :blue_bandana: Thus I want to find a more popular and common-used term for this concept.
Do you have any recommendation ?