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Whether you are a business owner or a blogger, you need to set up a good marketing strategy to increase brand awareness and traffic. That's why you need social media because it plays an important role in marketing! But how to use it properly? In this post, you will learn a few social media marketing tricks.
Social Media Marketing Strategies and Tricks
Building a social media marketing plan takes a certain amount of patience and dedication.
That's why we'll present strategies and practical advice to help you get the most results.
- Write great content for social media posts. Constantly posting different content will attract more followers and engagement – posting videos, infographics and interesting articles.
- Create a brand and stick with it. That means a sudden style change won't help – unless you're rebranding. Otherwise, stick with persona to avoid confusion.
- Monitor competitors. If you're a new business owner, you know the competition is fierce. Tracking your competitors can help you stay one step ahead – understand why they do differently, what aspects they have overlooked, and more.
Different social networks yield different results
You can use many social networks but should use them differently.
Each person may have a different approach to achieving the desired result. We will cover various social networks including Facebook, Twitter and YouTube.
Facebook – one of the largest social networks. Facebook's popularity and large audience are what make Facebook a great marketing tool. Plus, Facebook's business provides Insights, which help you better understand the performance of each post.
Twitter – nothing better than putting your audience in a loop of constantly receiving information from you. Each article is more effective when written in the same way. In addition, news will spread quickly with instant sharing via retweet button.
YouTube – if a picture says 1000 words, think about using video. You can create content such as tutorials or new product launches.
LinkedIn – There are two things you can do on LinkedIn. First, recruit new employees for the company. Second, target specific areas of the market. Obviously people on LinkedIn are relatively more educated – this offers the opportunity to share more in-depth brand or product content.
Reddit – combine a forum with a social network, and you have Reddit. You can find every topic – subreddit – related to your product. With a large user base, it can drive a large portion of the traffic your way.
Instagram – this is another social network with a great opportunity to reach potential customers quickly. Instagram is best suited for mobile devices, convenient to manage anywhere.
What's more, it comes with sponsored posts that blend well with other content your audience sees – which is a great way to grow followers.
Paid Social Media Marketing
Do you feel that your efforts to date have not yielded the desired results? We understand this feeling. Organic reach can be hard to achieve – that's why you can try exploring paid options to make campaign success faster and easier.
So what does paid social media advertising offer you? For starters, you can spread brand awareness in seconds.
Social media is so effective it can be very competitive. By investing some money, your content will be prioritized and shown higher on users' feeds – even to those who don't follow you.
Moreover, there is no limit to how much you spend. You can customize your budget to fit your needs – the more you pay, the faster you reach your audience.
However, there are a few factors you need to consider when running paid ads. Keep in mind the timing of the ad and the nature of the target audience.
For example, research which rush hours are right for the brand. Post at times when your target audience is most active.
Also, if you sell expensive products, make sure not to target 13-16 year olds. This age group may not have an income – that is, you may not be able to generate revenue from them.
Paid social media marketing certainly has a lot of necessary benefits to push you towards your goals.
It is important that you choose this path. But one thing is for sure, you shouldn't underestimate getting organic traffic.
Hope that helps!
Social Media Marketing Strategies and Tricks
Building a social media marketing plan takes a certain amount of patience and dedication.
That's why we'll present strategies and practical advice to help you get the most results.
- Write great content for social media posts. Constantly posting different content will attract more followers and engagement – posting videos, infographics and interesting articles.
- Create a brand and stick with it. That means a sudden style change won't help – unless you're rebranding. Otherwise, stick with persona to avoid confusion.
- Monitor competitors. If you're a new business owner, you know the competition is fierce. Tracking your competitors can help you stay one step ahead – understand why they do differently, what aspects they have overlooked, and more.
Different social networks yield different results
You can use many social networks but should use them differently.
Each person may have a different approach to achieving the desired result. We will cover various social networks including Facebook, Twitter and YouTube.
Facebook – one of the largest social networks. Facebook's popularity and large audience are what make Facebook a great marketing tool. Plus, Facebook's business provides Insights, which help you better understand the performance of each post.
Twitter – nothing better than putting your audience in a loop of constantly receiving information from you. Each article is more effective when written in the same way. In addition, news will spread quickly with instant sharing via retweet button.
YouTube – if a picture says 1000 words, think about using video. You can create content such as tutorials or new product launches.
LinkedIn – There are two things you can do on LinkedIn. First, recruit new employees for the company. Second, target specific areas of the market. Obviously people on LinkedIn are relatively more educated – this offers the opportunity to share more in-depth brand or product content.
Reddit – combine a forum with a social network, and you have Reddit. You can find every topic – subreddit – related to your product. With a large user base, it can drive a large portion of the traffic your way.
Instagram – this is another social network with a great opportunity to reach potential customers quickly. Instagram is best suited for mobile devices, convenient to manage anywhere.
What's more, it comes with sponsored posts that blend well with other content your audience sees – which is a great way to grow followers.
Paid Social Media Marketing
Do you feel that your efforts to date have not yielded the desired results? We understand this feeling. Organic reach can be hard to achieve – that's why you can try exploring paid options to make campaign success faster and easier.
So what does paid social media advertising offer you? For starters, you can spread brand awareness in seconds.
Social media is so effective it can be very competitive. By investing some money, your content will be prioritized and shown higher on users' feeds – even to those who don't follow you.
Moreover, there is no limit to how much you spend. You can customize your budget to fit your needs – the more you pay, the faster you reach your audience.
However, there are a few factors you need to consider when running paid ads. Keep in mind the timing of the ad and the nature of the target audience.
For example, research which rush hours are right for the brand. Post at times when your target audience is most active.
Also, if you sell expensive products, make sure not to target 13-16 year olds. This age group may not have an income – that is, you may not be able to generate revenue from them.
Paid social media marketing certainly has a lot of necessary benefits to push you towards your goals.
It is important that you choose this path. But one thing is for sure, you shouldn't underestimate getting organic traffic.
Hope that helps!