You want to use landing pages to capture your audience, and start building relationship with them. You want to get a few information so, if you can have the ability to tailor fit your website to what they like most, you can survey your audience by sending them survey forms :ertery:. You also want to get their commitment and trust, by giving their information on your landing page, they are actually giving their trust to you, provided that you give them the content and the value you can share with your audience. They might go back to your website from time to time, but it might be easier to get their email address, and blast them announcement from time to time on your current website activities.
You might want to integrate your landing page inside your website, that way the have a choice to opt in.
Just a thought :icon_rock:
