What is Content Marketing?

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Puja Raj

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Hi friends,
Please tell what is content marketing and what are the benefits of it?
Does it help boost your SEO rankings better if you do content marketing right way?
 
Princeofheart

Princeofheart

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People often say, "Content is the King". Content marketing is the key to success for a website when it comes to getting better ranks of your website in the search engine. You may need content related to the niche of your website to promote it.
 
elfgirl

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According to CMI, "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."

In other words, it focuses on using words to sell. As opposed to traditional marketing, where you would buy X amount of ads, a content marketing strategy would focus on writing and building a reader's base that would ultimately convert into customers.
 
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