Keyword optimization for homepage?

marciayudkin

Member
Registered
Joined
Sep 13, 2014
Messages
34
Points
8
Hello,

So i'm starting a new blog site. and I found some main keywords for it from google keyword tool, I've read articles from seo by yoast and he advise NOT try and rank any keywords on the homepage. It's exact?

Waiting for some valuable answers and if you can point what i should do it right way?

Thanks
 

Nytshade

Well-known member
Registered
Joined
Jan 22, 2015
Messages
503
Points
0
No he must not say don't try, you can try it. I don't rank for my main keyword but my blog posts (inner pages) rank really well. It will take a lot of hard work and time to rank your homepage but that doesn't mean you shouldn't try.

Focus on ranking long tale and low competition keywords first, then in the near future when your other keywords are ranking maybe you'll also rank for the main keyword, depending on the competition. So go ahead and try it but first, make sure that you rank well for low competition keywords.
 

marciayudkin

Member
Registered
Joined
Sep 13, 2014
Messages
34
Points
8
marciayudkin
I don't rank for my main keyword but my blog posts (inner pages) rank really well.
I will keep this advice and try to apply for my blog site.
Anyway, ranking homepage is pretty hard at this time, because in my blog niche, it has more competitors and that will make my effort hard to be listed on first page of search results. :)
 

elcidofaguy

Well-known member
Registered
Joined
Jan 13, 2015
Messages
866
Points
0
To rank on the SERPs your page needs to be relevant for that given keyword and hence why inner pages/posts take up the bulk of that... Most people arriving at a site do not enter via the home page... they enter via the page which is most relevant to search results...

For me the home page is more to do with branding and primary keywords which relate to the niche... Everything else from other keywords and long tail keywords etc is focused on inner pages with content that represents that... So lets say you want to rank for "red apples" - your website is about apples and your post on "Best Guide to Red Apples" is the one which you are attempting to rank for that term...

Also realize if your home page does not even mention the keywords then its unlikely it will rank for those terms... There are exceptions to that - but that relates to your backlinks and the anchor profile... But be careful of that as G is real good at knowing the difference between organic and faked/manipulated backlinks... Slow and steady is the order of the day if you get into that...

Finally all sites should aim to take a bottom-up approach in my opinion... Target the low hanging fruit i.e. long tail keywords and work your way up as you add more content... Group and link that content and create silos which help target certain pages for specific keywords....
 

Hostfinch

New member
Registered
Joined
Jul 10, 2018
Messages
11
Points
3
Your homepage typically has the most authority compared to all other pages on your website. Adding keywords to your homepage is important, and it should be done in a way that tells users what your entire website is about. Treat your homepage just like any sub-page you are trying to rank. Most local business websites aren't very deep and a good practice is to optimize your homepage with your most competitive keywords.
 
Older Threads
Replies
1
Views
2,919
Replies
6
Views
2,546
Replies
6
Views
3,381
Replies
6
Views
3,003
Newer Threads
Replies
15
Views
4,823
Replies
10
Views
4,178
Latest Threads
Recommended Threads
Replies
4
Views
2,947
Replies
25
Views
8,992
Replies
6
Views
2,801
Replies
5
Views
3,268

Latest Hosting OffersNew Reviews

Sponsors

Tag Cloud

You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.

Top