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Online marketing has now become an indispensable marketing channel for each business enterprise on the internet. As a user, more and more online customers, they tend to use more change, let with predicted marketing trends online in 2012 and 2013.
1. Marketing is based on the location (Location Based Marketing - LBM)
This is based on providing content (usually with mobile devices) to consumers based on their location. Imagine getting a text message from businesses to consumers like you stroll through one of their stores, provide users with the fastest service for free to users. It can be done using a number of technologies including cell phone tracking, Wi-Fi and RFID
2. QR code
2011 has witnessed a great increase in the use of QR codes on everything from ad campaigns packaging products. Their novelty factor has worn off quickly as some predicted and we are seeing them used on ATL and BTL advertising from some of the biggest brands. Expect to see more QR codes in 2012
3. Video Marketing
Video comes in different form factors. Most people think of YouTubehoac learning materials, but what about video as a communication tool? With Apple FaceTime transport equipment available like there is no tomorrow and Cisco predicting that 80% of all internet traffic will be video by 2015, we must embrace it in all shapes and its size. Think about running customer events on video or production of video news releases.
4. Social Network
Social Networking is the "Trends" big. Not only for consumers but also business online for businesses. Twitter, Facebook, LinkedIn, etc., they have been the trend for some time, I'm talking about their social business applications, Show and Share. Businesses are prepared to accept the Facebook generation and some of its applications.
5. Information display (Infographics)
The way we consume information is changing and different consumers prefer consumption in many different ways. Infographics have been a mark in 2011, and that they will become popular until 2012. Not only to show the statistics of how many Facebook users out there, but the place to develop a new approach, company information, personal information and other documents.
6. SEO becomes more complex
When SEO became popular, the search engine tries to analyze to make the most relevant content to the user. The algorithm will gradually focus on original and more powerful, it seems that "Content is the King" is increasingly evident.
Online marketing trends always changing market and consumer behavior. Above is one of the typical prediction, in addition there are many trends just waiting for an opportunity to do this is to develop strong. The online marketers always have to monitor the strategy is right for you.
1. Marketing is based on the location (Location Based Marketing - LBM)
This is based on providing content (usually with mobile devices) to consumers based on their location. Imagine getting a text message from businesses to consumers like you stroll through one of their stores, provide users with the fastest service for free to users. It can be done using a number of technologies including cell phone tracking, Wi-Fi and RFID
2. QR code
2011 has witnessed a great increase in the use of QR codes on everything from ad campaigns packaging products. Their novelty factor has worn off quickly as some predicted and we are seeing them used on ATL and BTL advertising from some of the biggest brands. Expect to see more QR codes in 2012
3. Video Marketing
Video comes in different form factors. Most people think of YouTubehoac learning materials, but what about video as a communication tool? With Apple FaceTime transport equipment available like there is no tomorrow and Cisco predicting that 80% of all internet traffic will be video by 2015, we must embrace it in all shapes and its size. Think about running customer events on video or production of video news releases.
4. Social Network
Social Networking is the "Trends" big. Not only for consumers but also business online for businesses. Twitter, Facebook, LinkedIn, etc., they have been the trend for some time, I'm talking about their social business applications, Show and Share. Businesses are prepared to accept the Facebook generation and some of its applications.
5. Information display (Infographics)
The way we consume information is changing and different consumers prefer consumption in many different ways. Infographics have been a mark in 2011, and that they will become popular until 2012. Not only to show the statistics of how many Facebook users out there, but the place to develop a new approach, company information, personal information and other documents.
6. SEO becomes more complex
When SEO became popular, the search engine tries to analyze to make the most relevant content to the user. The algorithm will gradually focus on original and more powerful, it seems that "Content is the King" is increasingly evident.
Online marketing trends always changing market and consumer behavior. Above is one of the typical prediction, in addition there are many trends just waiting for an opportunity to do this is to develop strong. The online marketers always have to monitor the strategy is right for you.
