Is Facebook page reach dying?

trustdnb

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If you're a Facebook page owner, you will be noticed that your page reach is decreasing day by day! What are the solutions for it?

I am looking for some strategies to boost Facebook page reach on my blog, could you share me any strategies that working and also help others?

Thanks.
 

Nytshade

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If you're a Facebook page owner, you will be noticed that your page reach is decreasing day by day! What are the solutions for it?
No, mine is increasing day by day.

I am looking for some strategies to boost Facebook page reach on my blog, could you share me any strategies that working and also help others?

Thanks.
Clearly, the content you're sharing is not interesting to your audience anymore that is why you're seeing a decrease in reach. But most of the time this is caused by posting link after link (blog post after blog post, every day), even though it's good content but your page needs to be entertaining.

Entertaining stuff attracts a lot of engagement which will eventually increase your reach. Sometimes just post something that will create a stir, something that you know is subjective. The more they chew on each other the more they increase your reach, especially if people keep arguing on your post for a couple of days.

Latest niche related news also work sometimes, especially if it's news with a viral effect. Posting a meme that is related to your niche will also help increase your reach. Especially if only people in your niche can relate/understand the meme, others will share it just to look cool and show off to their friends that they understand something that most people won't. Sharing viral videos is another good strategy for increasing reach.

I don't blame people when they stop following or engaging in your posts if you keep posting link after link, you end up looking like a robot, it's just not human. I know people who post good quality content (link after link) but they don't get any engagement and when you look at their old posts you'll see that they used to reach more people.

So to keep your page active and growing in reach, the best way is to mix your valuable content with some viral posts and most importantly, keep inviting people to your page on a daily bases. At least invite 20 people a day minimum, there are software that can help you automate this process and allow you to invite up to 80 people per day.

Hope that helps :)
 

Hawker

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Page reach isn't decreasing in that your organic reach is decreasing. What it is, is that there are now more things being shared on Facebook than ever before.

Where as 2-3 years ago, it was relatively harder to share something on your Page, these days there are more people sharing things and its much easier to do because of the rise of smartphones etc.

What you have to realize is that when a user logs in to Facebook, there are an average 1500 stories appearing in their news feed. For people with a lot of friends or Page likes they are a fan of, that number could be as high as 15,000. So it's not so much that Facebook is reducing your reach, but that there is a lot more things being shared so there is less and less chance of them seeing your posts in their feed (organic reach).

Because of this, it's getting harder and harder for any Page post story to gain exposure because of all the other News feed items being shown in a users Feed these days.

Some Techniques to Increase Your Facebook Page's Organic Reach

  • Make sure that you engage with all your fans. When people like/comment on your posts, thank them for it and use their name in the posts.
  • Ask questions that are related to your niche in an emotional way that encourage people to answer them.
  • Use Link Bait tactics that force people to like/comment and share your posts.
  • Post evergreen content that is still relevant in 6 months or 12 months time as it is today.
  • Post quality content but less often. We're living in an age of information overload but it's been proven that Pages that post great content sometimes get more engagement than Pages that post all the time.
  • Use Facebook's Organic Post Targeting to deliver content to the audience you think are most likely to engage with that content. Choose targeting options that help you zero in on the right audience for your product.
  • Post updates at off-peak hours when there are fewer people sharing posts on Facebook. This is around 3PM but you should try experimenting using different hours too.
 

Miguelito203

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The kind of content you put on there is a biggie. When I come across things I like, I "like" and share them with everyone I know and encourage them to do the same. With that said, I know what kinds of stuff my friends/family like. When it's good, people start liking and commenting and stuff pretty quickly, so if you are continuously posting stuff that doesn't get that kind of reaction, it's the content.

Joey
 

Valdenheath

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One thing that I find help is to look at your page's own Newsfeed a couple of times a week and read/comment on what the people with pages that follow you are up to.
 

onegoodman25

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Dead ? No, but absolutely effected badly since facebook start displaying theirs ads on the feeds
 

mackrodd

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Hi

Make sure you send Good stuff
Make sure you engage with your fans
Send something interesting
Write good comments

You have to know social media is post content, share, get shared. you will not see fans unless they see something in return.

Hope that helps
 
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