Dating niche sites: still worth it?

Harry P

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Visiting around any IM blog and forums, and was thinking about doing a dating site.

I've not done them in the past, but it is always potential to earn from type of this niche and Its good for starting a new web project?

If you built into this niche, how are you going to attract users to it?

Thoughts?
 

Ron Killian

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That's the million dollar question, how to get the traffic. The competition is huge.

If your really good at SEO, that would be a good route. Though you'd have to be really good with some much competition.

I suppose social media "should" be or could be the best route. But how to do it with out spamming? Posting testimonials might be a good way. Good love stores of how a couple met I'd think could be powerful if written properly. Might even be viral? Who doesn't like a good love story? I'd think you could really hook most women.

That or find a side door, a way into a bigger niche. Christian Mingle is a good example. There use to be specific sites for races, but don't seem like they went over that well.

Dating is always going to be a good money marker, it's one of those evergreen niches, just getting the traffic.

Gotta have some kind of plan. :)
 

Nytshade

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First I just want to say, just as long as there are men & women in this world the dating niche will always be profitable. So yes it is a good niche.

If you built into this niche, how are you going to attract users to it?
Now, this is a question that everyone should ask themselves before starting their business. That's a really good question Harry P. A lot of businesses fail because they build a business without asking themselves this important question.

The answer to your question is really simple. Where do people in the dating niche hangout?

If you can answer that then great stuff, you're on the right track but if you can't answer this question then the best way is to do some serious research.

There's a lot of ways to find out where people in a specific niche hangout. One way is to analyze other websites and blogs in that niche. Study them then come up with a way to tap into their traffic source(s). You can also search for discussion boards, groups (google plus, facebook, skype etc.), reddit, forums or any type of online community.

There's no one way to get traffic for all niches, different niches require different traffic generation strategies. For instance, one thing I would check to determine if I want to go the SEO or social media marketing route is to check the engagement on other dating sites.

If the blogs/website get a good number of comments, shares and good engagement on social media sites then what you have to do is to find out what type of content their audience reshare/retweet the most. This will help you start your marketing campaign with content that is worth sharing then you grow from there.

If there's less engagement on social media for your niche and you choose the SEO route, my advise is: Be Careful, SEO is not free (yes I said it) and it's not cheap either. If you spend anything from $300+ then I can say you're doing SEO, less than that might work for some niches but these days that's rare unless if your goal is to get 1 visitor per week from search engines.

Anyone who wants to argue my point, make sure you bring concrete evidence, no assumptions. I don't want to see the rankings, I want to see the traffic (number of daily visitors) and the sales you're getting with cheap SEO. Why, because people will show off their rankings that are not bringing any sales, just to look cool.

Also check out this article, it might help as well:

http://www.webmastersun.com/threads/12368-Blogging-Your-Way-To-Success-In-2016

Good luck Harry :)
 

Miguelito203

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I started some dating sites not too long ago. There is a lot of competition, but that's to be expected with any profitable niche. I just kind of went for it. I do S.E.O. The fastest I've made money (when just relying on search engine traffic) is 12 days. I really need to start building a list. One thing I've noticed about the niche so far is that refunds are really low. I think I currently promote something like six or seven different products. I've only had one refund. Oh, I've heard some people say that Facebook ads work really well for this niche, but I haven't tried that, yet.

Joey
 

Huilo

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Dating can never become obsolete, just as food can not become obsolete.
 

LynnShape

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Starting a dating site can be a potentially profitable niche, but it's important to consider a few things before jumping into it. Firstly, the dating industry is highly competitive, so you'll need to have a unique selling proposition or feature that sets your site apart from others. Additionally, you'll need to ensure that your site is user-friendly and offers a high-quality user experience to keep people engaged.

As for attracting users, there are several strategies you can consider. One is to offer free membership or a limited-time free trial to encourage people to sign up and try out your site. You can also consider running targeted advertising campaigns on social media platforms like Facebook or Instagram to reach potential users.
 

Cheerag Nundlall

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Entering the dating site niche can indeed hold significant potential for a new web project. It's a thriving sector with a consistent demand, and if approached strategically, it can be profitable. Attracting users to a dating site involves a multifaceted strategy. A clear understanding of the target audience is essential to tailor the platform to their preferences. Offering unique features, an intuitive user interface, and ensuring security and privacy measures can significantly attract users. Leveraging effective marketing techniques, including social media campaigns, content marketing, targeted advertising, and partnerships, can help increase visibility and draw in the initial user base. Building a strong community and fostering engagement through forums, events, or interactive features further enhance user retention and the site's overall success.
 
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