Does quantity matter for SEO?

epicstate

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There's no doubt in the importance of the quality of content in SEO. But what about the quantity? If you increase number of articles on your site but decrease quality of them then what would be the effects in SEO?
For example you write 5 quality articles for a blog and write 50 articles for another blog but its quality is lesser than 5 article blog. What thing will you be familiar to?
 

EpicGlobalWeb

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Quality mostly effects reader engagement more than SEO even though it's also a plus for SEO.

Quantity, when not duplicated and done properly with the html entities in the right places will help your SEO greater than a few really good articles.

The exception to these rules is, however, the popularity of a given article. Then you get backlinks because people share and enjoy it.

So. Do not make this into an either or competition when both matter.
 

Hawker

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If you increase number of articles on your site but decrease quality of them then what would be the effects in SEO?
Well your readership would decline if your content quality declines. So your SEO will decline too as far as getting good ranking positions through shares, social signals, mentions, citations, backlinks etc go.

Great content naturally gets linked to a lot, gets a lot of shares etc by the readers.

Poor quality content doesn't.

So even if you increase the articles but are decreasing the quality. All you are doing is peddling the same rubbish articles nobody wants to read.

Where as if you increase the articles you publish to your site and also increase their quality then you are posting quality articles that people want to read and share with their next door neighbour.

Even if you are writing articles for another site that links to your site where you have better quality articles, you still don't want to make those articles crappy low quality articles as otherwise those articles wont get much chance to rank high and nobody will want to read them and visit your site through them anyway.

Therefore, it makes more sense to always post high quality articles, whether its to your own site or on another site.

That way people know your site is a quality site before they've even visited it.

But then when they do, they realize its actually better than they expected because all your content is just super amazing high quality.

It's a no brainer if you ask me. :)
 

vishwa

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Quality post is important thing But when you add more posts with quality content it will increase your blog credibility and authority. Hence it will also help you in SEO.
 

PTTed

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There's no doubt in the importance of the quality of content in SEO. But what about the quantity? If you increase number of articles on your site but decrease quality of them then what would be the effects in SEO?
For example you write 5 quality articles for a blog and write 50 articles for another blog but its quality is lesser than 5 article blog. What thing will you be familiar to?
Based on your description, I assume you mean that you have two separate blogs within one website? One has high quality articles and the other has lower quality articles? And the purpose of the second (lower quality) blog is not to generate incoming traffic and readership, but instead it is just used as a way to increase content on the site and funnel PageRank and anchor text back to the high quality articles?

If that is your situation? Then the answer is - Yes - that method works for improving SEO (or at least it can work). The primary thing you have to watch out for though is the Panda algorithm. If the lower quality articles on the second blog are too low of quality to where they get hit with Panda, then your entire site can get nuked (even the high quality section). I have employed this technique on multiple sites. I have also had sites hit by Panda for doing that. So, you have to keep Panda in mind when producing those "lower quality" articles. It is a balance.

I would not over use this method if I was you. There are better ways to build up and build out websites in my opinion.
 

expmrb

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Quality posts which actually do add value to your niche will always get ranked better then the low quality posts. No matter how many articles you publish it won't matter if they have nothing new information to offer to the readers.
 

savidge4

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savidge4
We really want this to be true... it would make life so much easier.. but it honestly is not. @SEOPub has used the example term "Pregnancy" and you look at the top few on page 1, and from the initial look.. there really is no value there.

Dont get me wrong here, there is value.. but its not the content on those pages specifically. The developers of these pages are looking at the big picture and how a search engine really works. more specifically how hummingbird really works.. its not the content that is ranking, but the ability to answer an end users search. People simply do not search for "pregnancy" and find an answer... they really are looking for something else... "Pregnancy depression" or "expense of pregnancy" etc etc. the top few listings for this term link to that type of content.

As I see it, this is SMART SEO. I call this "Context targeting" and once you get the hang of it, its pretty powerful stuff!
 

expmrb

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expmrb
I agree with you that people does not search for the exact keyword everytime. And hummingbird here understand the contextual meaning of it and shows the results for it.
Now suppose you build content just to target those searchers which is of low quality then you get ranked first for few days but your rank will fall eventually. Its not for a long term basis.
 

savidge4

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Again we really want this to be true, but it simply is not the case. If the idea of Google is to provide answers to questions, and through user behavior it is determined that your page is indeed leading to and ultimately answering the question, would the page drop in rank? I think the answer is no, it would not. When you start looking at what Google CAN see when someone is using their search engine... Click rate is a factor, bounce rate becomes a factor, albeit small, but a factor non the less. Time on page, again small but a factor. they spend 20 minutes away from Google ( this could be tracked by IP or Mac address ) and the end user comes back and searches "baby boy clothes" or the like, Google has to assume the answer to the searchers question was answered. A bunch of really small factors that combine to a pretty good indicator in the overall value of a page.

Value is not in the words on the page, but the pattern or behavior of the end user of that page. The reality is this stuff can easily be tracked and measured... not saying from all over the web, but specifically a search that starts with Google.
 

Cochel

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Quality is more than important and I could not agree more about it. Google already has something in return for those QUALITY SEO mainly includes the contents.
 

Lindan01

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Quantity does not matter in SEO. Quality work is more important for any work. If you are doing any work in seo always care of quality link unique content, quality back links, blogs, article, commenting.
 

MrT

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To answer the question, you first need to identify and define what "quality" means.

Is quality a 2,000 words article?

Is it 1,500?

What is lower quality? 1,000 words? 800?

It depends on how you define it. If I think of a quality post being between 1,500 words and 2,000 words but I think of a lower quality post being 800-1000 words, I think I would choose quantity over quality.

Now if low quality posts become defined as 300-500 word micro posts, then I definitely would prefer quality over quantity.
 

HCFGrizzly

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There's no doubt in the importance of the quality of content in SEO. But what about the quantity? If you increase number of articles on your site but decrease quality of them then what would be the effects in SEO?
For example you write 5 quality articles for a blog and write 50 articles for another blog but its quality is lesser than 5 article blog. What thing will you be familiar to?
If you decrease the quality of your articles, people will stop coming to your website and this is going to result in a drop of your SEO. When people say "content is king" they don`t refer to writing as much articles as possible but to ignore the quality.
One might argue that thin content talks more about articles of lesser value than of short articles that are to the point.

You should regard content SEO as quantity AND quality, not quantity OR quality. Take your time to write good articles, nobody is asking you to write 10 articles a day.
 

JayGum28

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It would always be quality over quantity for me, but it is better to have both. Quantity is just as important as quality in a SEO because it would give visitors a wide selection to choose from. The only thing is that it doesn't matter how much quantity your SEO offers if it does not meet the expectations of the visitors. In the end SEO should have relevant, unique, and factual content.
 

24x7serverman

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Quantity is not only the aspect, quality is also important. In SEO point of view, 10 quality articles are always better than the 100 articles which are just copied from somewhere. Quality articles are nothing but the articles which has the good keywords in it, it can engaged the users easily, it should be combination of images and text together. There should be proper tags, heading, meta description, focused keywords.

If your every article has all these features then it's the best article. It totally depends on the publisher, how's his articles are and how unique it is.
 

junrose123

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Yes of course it really matters, since a certain article that is very short or lacking in substance can be considered as no integrity and credibility. In order to have a quality post, the quantity of the content also must be enhanced to jive with the set of standard that is aiming for a quality post. Since making a short content might as well affect its attractiveness and uniqueness of a certain content.
 

farhan786

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In seo quantity is no matter just matters is quality , If you post 500 words one quality post will be count first as compared to 5 quantity post with 800 words
 

desmondmiles

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Quantity is a fact but quality maintain is very important, in my way quality full 5 content will go 5 different site which will be more effective than 50 content is same side. Again 5 qualityful content goes in same side that won't be much helpful for for getting traffic. If you post article with very nice quality in different site, visitor can recognize about your site. Hope this might be helpful for you.
 

jeniffer26

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As for me, the benefit of quantity is clear, if you know what works you only have to do more of it. You don't need any real abilities to be able to walk this road. With just proper resources it can be automated. It is scalable, one of the most important reason for many SEOs walk in this road. To ease with which can be explained, everybody understands "more=better".
 

wtdavid

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Never compromise quality. Many are correct to say that focusing on quantity causes the deterioration of your quality and may decline your readership. Though it is not necessary that you will just stop writing your content.

Strategy here is to start strong with just a handful of high quality content. Make sure you have checked the content more than twice. If its a blog, post it on your facebook, if the reaction is high, then put it on your blog. Then, with this quality content you will build your desired volume through your readers. If your content is really that good, you will definitely have a great audience volume.

Let's say you already have the desired readership, all you need is to maintain everything. Be consistent with your content. Improve your style, make it evolve. This way your existing readers may even recommend you. Another technique are presenting your content as a series of articles. Make a starting lineup of 5 topics at the start, then develop them further by writing updates and sequels.

And lastly, make your release dates consistent. Make a schedule for new content release. Doesn't have to be 5 articles a week, make it 1 per week. You may have 5 ideas all at once but release only 1, then plot your other 4 on the calendar for release dates. This way you have time for proofreading, editing, and further research. If you use this approach, you can ensure that you will not run out of content to release. Why release 5 now then end up with a mental block and not be able to release for the next 4 weeks? 1 per week plotting will maintain your visibility, and will give your readers the impression that you are indeed active, giving them more opportunity to recommend you to other readers.
 

SenseiSteve

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Quality is absolutely more important than quantity, but having said that, you do need to be putting out regularly scheduled content to keep your readers engaged.
 
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