I can only say great things about having SSL Certificates on my own websites and on the websites where I installed SSL Certificates for other people and companies. There countless advantages of getting an SSL Certificate. Here are some of them:
1) All SSL Certificate will secure the information / data transfer between the users' browsers and your server. If users enter their personal information, passwords, social security number, and credit card details on your website - then having an SSL Certificate is an absolute necessity. An SSL Certificate will secure the transfer of this information, and nobody can steal this information when it is on the way from the users' browsers to your server.
2) Any SSL Certificate (even the Domain Validation ones which are the easiest to get and which are issued within 3–5 minutes) will make your website look good in your customer's eyes. Your website and business will be more trustworthy with an SSL Certificate than without one.
3) If you get a Business Validation SSL Certificate, or an Extended Validation SSL Certificate then you can have it display your company information when visitors click on your SSL Certificate or on the SSL Certificate Dynamic Seal. A Dynamic Seal will be provided to you when you buy a BV or EV SSL Certificate, and that is one more reasons for prospects to find your website and business reliable and trustworthy.
4) If you get an Extended Validation SSL Certificate, then you can have your company name displayed directly in the browser's address bar, and the address bar will become colored in green. This is known as having a Green Bar†on your website, which is considered the highest level of trust, because users can easily see that your website is owned by a legitimate company.
5) Your website will rank higher in search engines (e.g. Google, Yahoo, Bing) if it has an SSL Certificate installed. This can be an important part of your Search Engine Optimization (SEO) strategy. You can search and read more about Google's HTTPS Everywhere Strategyâ€.
6) Finally, you never know how many opportunities and money you may lose by making your customers and possible partners doubt your trustworthiness. Getting an SSL Certificate is always a good thing to do, because it will most certainly remove many doubts that some of your customers may have about your website.