If you want to reach and engage your fans and followers on the public network – turning them into “pay” customers, you need a clear social media plan. If you do not do so, you will not be able to create a strong fanpage community, pulling your brand will suffer, falling sales.
In fact, many social media marketing plans have been successfully implemented, but there are still many failures and risks. If you are building a brand new and are looking for benefits for you.
1. Investigate your audience.
Hobbies, information of the audience. The good things they talk about on the social network, the issues they need to address in your business.
2. Know social networks that the audience is using.
Your audience is using mainly Facebook, Twitter, Instagram, Youtube or other social networking, this is the task of step 1. The task of step 2 will be the building of your fanpage, channel on the network. Follow your customers anytime, anywhere on social networks, which will help increase brand awareness, narrow the distance between the business and the target audience.
3. Identify KPIs (performance appraisal indicators)
KPIs will measure the progress of the goal. You want to make social media efforts to increase interactivity, increase reach, or simply increase your fan base, increase your followers. Identifying KPIs will help you focus your resources in the right direction and follow the progress of the plan.
4. Appropriate staff allocation.
Make sure everyone is ready to perform the campaign. Divide the work for each person in the team as equitably as possible. For example, a person in charge of posting on a blog, on social networking sites, who will respond to public inquiries, who will monitor, synthesize and report.
5. Spend 30-60 mintues for per week
30 – 60 minutes is the time needed to schedule postings on Twitter, Facebook, Linkedln, Pinterest,…etc.
Giving some of your original content ideas, linking them to your own content, and external content, will create excitement and usefulness to the public.
6. Deploy marketing content plan
Content marketing plans should include themes, caption, related articles, link sources, article sources, content execution schedules, …
7. Post content that is well-aligned, engaging hot topics of interest to the audience.
In addition to the content of the plan, do not forget to share with the audience the hot news related to the area that they interest. As soon as a “hot” message comes up that relates to the area or brand of the business, you should share it by expressing your views from the perspective of your business, to discuss the issue together with the public. .
8. Create differences in content between social channels.
Do not post the same news everywhere – always remember who your audience is on every social channel, and how they interact differently, even one person can use many different channels and their views. See the content of the business is “copy – paste” from one channel to another.
9. Authorize someone to administer social channels.
You can not put information on fanpage and leave it, occasionally interact with the public. You should authorize a person who can administer the page, be a brand representative on social networks, communicate, respond, and take care of the public. He or she must be aware of the responsibility for the content posted, comments, feedback, … Customer relationship management (CRM) is the foundation for success in Social Media Marketing.
10. Measure the results
Campaign performance reporting should also be scheduled. Reporting by week, month, period, … depends on the goal and progress of the campaign.
11. Follow the process of implementing the plan and have a timely adjustment plan. If something does not work as planned, adjust it.
One way is to use two versions of the content at the same time and measure which one is more successful and use it in the future.
