Welcome Pieter! My suggestion is that you start with a minimal reseller hosting plan to help keep your overhead cost as low as possible. Continue to advertise your brand and offer specials. I would also recommend calling local stores in your area and see if you can get them to sign up. Sometimes you have to take advertising back to the basics but local companies always love support other local businesses. You could also start off by sponsoring a few websites and have them provide a link back to your site, something small but posted such as a footer tag. I would also consider changing your name as it resembles very closely to the well known HostPapa.
Hi there,
Are you somehow associated with widely known web hosting provider with the same name, except one "p" is missing?
No, Pieter (OP) is from South Africa. HostPapa, Inc is a Canada based hosting company and has been around for a decade (the site HostPapa.ca, was created in October 2005).