I know starting a reseller business could be a lot easier and cheaper but how important is identifying the industry you wish to start your reseller business in first?
xoxo
Rmariz
How important is identifying the industry you wish to start your reseller business in first?
I cannot answer the question directly without first sharing with you my thoughts about starting a reseller business.
Anyone who would like to go on reselling business should first identify the following:
*the target market (age group, male/female, location, etc.) and who actually buys the product;
*what products to sell or services to offer;
*readily available sources (terms and conditions including shipping/delivery and guarantees);
*presence of competition and your competitiveness (no. of active competitors, their marketing mix strategies, esp. in terms of quality and pricing);
*any government regulations.
Identifying your industry normally comes in after you have pinpointed your target product and market. Example if you like to sell baby products, your target market comprises of infants ages 0-2 and the primary buyer is the mother or father. Next thing to do is check which line of baby products are very much in demand and can sell easily (feeding bottles and accessories, baby clothes, baby toys, furnitures and device like strollers, walkers, cradles, etc.). If you choose baby clothes, then you source via the garment making industry. To say this is baby industry in general may perhaps be right but not completely precise.
Honestly, going into any business really require some research and feasibility studies to be done to know if you are getting the returns on your investment. It does not necessarily be the exhaustive type of studies but just knowing enough, an affirmation that you are prepared and making a right decision.
Your business is an extension of yourself. You have to love what you are doing and be passionate about it because if you are not fully committed, you will not survive all the struggles and be successful.