Hi,
I am relatively new with working online and I always see SEO as a fad in the Online Market. I am interested to know what this is all about. How does it work and how it can help me.
Search engine optimization (SEO) is the summary of all activities aimed to increase the number of visitors to a website by obtaining high-ranking placement in the results page of a search engine like Google, Bing, Yahoo and other search engines. It is not a fad but essential to anyone marketing online.
People who are doing business online realize the importance of being on the top page of a search engine. Normally someone who searches information online clicks first those found on the first listing and moves on with succeeding list if visit turns up unsatisfactory.
Simply put, SEO is like quality control for your website. You ensure that you utilize the proper techniques available to get your website on top of the search list. More people visiting your website, guest posting, links or advertising, means more chances of exposure, sales, ROI, eventually building your reputation and improving further your search engine placement.
To be able to achieve SEO, you must first create a great site with unique quality content relevant to the offered products or services and to your target market. The right choice of keywords or phrases or titles which your potential market normally use in searching your products and services should be considered. The content must be engaging enough to attract easy sharing and links to your website. The quantity and quality of links to your webpages are some vital inputs analyzed by search engines in determining search ranking.
Kudos to 24x7 Server Management for outlining simply the benefits and rules of SEO in an earlier response to this thread.