HTTP to HTTPS for better rankings on search engines?

Marc0

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I saw various search engine blogs mentioning http to https as a best choice for SEO, they are saying that if you change your website from Http to Https then obtaining better Google rankings, it's correct? and is it recommended or accepted by Bing and Yahoo as a ranking factor?

Any thoughts?
 

Alex de Borba

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I would say that shifting from HTTP to HTTPS indefinitely an excellent choice and surely increases your visibility.

As far as I am aware, Google, for instance, gives more relevance to sites running HTTPS, as I have seen a definite increase in my traffic up to 10,000 visitors in merely 11 days after I installed SSL over the site.
 

SEOPub

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I'm going to call BS on that one. 10,000 more visitors just for installing SSL. If that is true, you are literally the ONLY person online reporting that kind of increase.
 

treefiddy

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There must be some other factors contributing to that growth, have you considered that possibility? Sure SSL is really important and Google would prefer HTTPS websites over HTTP, but not always. SSL does not have such a significant impact on ranking. There are more 100 ranking factors and HTTPS is just one of them.

In Google's own blog on "HTTPS as a ranking signal", they defined its weight as "very lightweight signal — carrying less weight than other signals such as high-quality content."
 

jandesigner01

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Shifting from http to https is a good move but as far as SEO is concerned although it is a ranking factor but still it doesn't have that much impact on ranking it is one of the many ranking factors which search engine takes into consideration while deciding ranking
 

Hawker

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I saw various search engine blogs mentioning http to https as a best choice for SEO, they are saying that if you change your website from Http to Https then obtaining better Google rankings, it's correct? and is it recommended or accepted by Bing and Yahoo as a ranking factor?
Any thoughts?
Yes but it's like 1% of the ranking factor that's it and no more! Installing SSL on your site isn't going to do much if your site isn't already ranking for anything and doesn't even really need SSL.


I would say that shifting from HTTP to HTTPS indefinitely an excellent choice and surely increases your visibility.

As far as I am aware, Google, for instance, gives more relevance to sites running HTTPS, as I have seen a definite increase in my traffic up to 10,000 visitors in merely 11 days after I installed SSL over the site.
Yeah sorry but I gotta call you out on this one Alex bud, if you're going to say something like that, at least back it up with some sort of evidence be it screenshots whatever?

I can't see how any site would suddenly get 10,000 visitors in just 11 days by just installing SSL.

It doesn't really do anything on it's own and Google takes a lot longer to update its index than 11 days.

Also there is no way that installing SSL on your site will increase your "visibility" either. How does having SSL increase visibility?

Are you sure you even mean visibility and not something else Alex? Don't you mean "trust"? Yeah, I'm going to go with that. Perhaps English is not your native language I presume. :)

But it simply must have been some other reason or you are talking wet mate sorry.
I'm going to call BS on that one. 10,000 more visitors just for installing SSL. If that is true, you are literally the ONLY person online reporting that kind of increase.
Exactly, I don't mean to crucify anyone but that is the biggest load of BS I've seen and smelled this year so far. Such a wild thing to say! Some people don't even know they're talking let alone what they're talking about LOL

OJ Al.
 

vishwa

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Google has recently announce that they will give priority sites with https but it is only for just 1% of search result. For long run it will take some time. I personally never see any drop in ranking of my site which is not with https.
 

jackprince

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Last time i changed my site HTTP to HTTPS and my site ranking was dropped in 2 days after i changed to HTTP.
HTTPS is really giving ranking factors?
 

Hawker

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Google has recently announce that they will give priority sites with https but it is only for just 1% of search result. For long run it will take some time.
Whoa whoa whoa. Recently? That announcement was made Wednesday, August 06, 2014... Almost 2 years ago.

On the Official Google Webmaster Blog here.

I wouldn't really call it "recent".

And where did you see they said it is only for just 1% of search result?

There is nowhere where they have said that it's any certain percentage of ranking factor.

Please don't give misinformation about SEO on the forum unless you can back it up with absolute fact otherwise it's just pure hearsay and almost heresy.

I know I have said something similar in the past that it's only like 1% of your SEO score but that was because people were putting too much emphasis and hopes on SSL helping them to rank high.

As I've said before, if your site isn't already ranking for anything, installing and using SSL on your site isn't really going to do much or have much effect on its own.

I personally never see any drop in ranking of my site which is not with https.
Well that doesn't even make any sense. To me. What does that even mean mate?

Are you saying that because your site has SSL, it doesn't drop in ranking?

If that's so, I don't think that the SSL has anything to do with a drop or non-drop in rankings.
 

Alex de Borba

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SSL and switching platforms, I forgot to mention that we used to run Joomla! and switched to WordPress and installed SSL on it. WordPress alone brought us more visitors as it apparently seems that it has more capacity to bring out our content other than using Joomla! besides other technics we adopted recently.

When I referred to an increase of visitors, I was not entirely saying SSL was the main reason but it surely helped us. SSL for us it helped because our content got better placement when searching online, which it didn't had before our switching. And I am Portuguese.

Next time I will try to be more detailed.
 

geeksremote24-7

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Yes, it is better option to move from HTTP to HTTPS. It really help your website to visible in search engines. HTTPS sites are more relevant In Google as compare to HTTP sites.
Traffic rate of HTTPS sites are also more as compare to HTTP.
 

Lee06

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Hello,

I have tried with many websites, and i did not see any ranking improve with the HTTPS.
In my opinion, HTTPS needs to be use if you collect data of your users, for example if you have an online store. HTTPS will give more trust. But i doubt of the utility of HTTPS for a blog for example.
 

zarawatsonn

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By using HTTPS, you can rank your website higher in search engine at same time it provides you an extra level of security.
 

rfharris

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I don't think that it provides any help with your rankings but I prefer to use https as it is the securer option.
 

macklong

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It's just Google put big money on Google Internet Authority G2 which is Certificate authorised by GeoTrust Global. And they wanted all SSL companies have to buy this from them and for that BIG-MONEY they announced all old SSL Certificates are should be changed to this Shit.

Also when symantec and thawte said we will pay you 30 and 50 million (and other ssl companies paid too - that was more than 300 million in total) - and we wanted people use SSL more then ever.

Then Google promised them over 800% up selling must for these SSL companies.

That's why Google make sure SSL should be mandatory. If you create SSL certificate your self and use on your site - you see the diff. So go any buy SSL :)

It's for your profit...


Is it?? you tell me.
 

theshri

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theshri

But nowadays google given priority to https website in SERP then why we not moved to Https, it's also secqure our website to hackers and others.

what you suggest?
 

damiestechnologies

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I am not sure if it is really going to help get better ranking, but can help get better visibility for sure.
 

fwh

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It is only one of SEO ranking factors, it doesn't help more.

I can use a site http to rank better than a site https. That doesn't really a matter.
 

paulosebin

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I am Brazilian and here the use of HTTPS has not affected him so greatly in the aspects of SEO. The impact on search results is still very low . If your site is ecommerce , it is interesting to put HTTPs on every page , thinking of security and good relations with users , not so much SEO , yet.
 

jamilaliahmed

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Moving from http to https is a perfect choice and surely preferred by search engines. It also improves site ranking and visibility.
 

TSmith

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It's definitely a good practice and the right move to add an SSL certificate and switch from HTTP to HTTPS.

I would be highly skeptical of anyone claiming 10,000 new visits though, but a few things to keep in mind:

1. Google is going to start to display "Insecure" warnings in Google Chrome to sites not running HTTPS. Some people will definitely bounce (how many depends on your site audience) because they don't want to run on a SSL
2. This is going to be a small ranking factor.
3. On the flip side, SSL/TLS does add a very slight (emphasis on the slight) lag due to the SSL handshake. This slows down your site and we know page speed is becoming more and more of an important ranking factor. A CDN can help (as well as with other speed factors). To be clear, your JavaScript, API calls, and other factors are going to have a much larger impact on page speed than this SSL handshake but it is something to keep in mind.

You can learn more about SSL (properly called TLS) here.
 

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