What is the difference between digital marketing and internet marketing?

What is the difference between digital marketing and internet marketing, what is the latest trend in the industry and how do big companies choose marketing strategies for their companies? Does it require more budget to do marketing?



I have read an article and from their explaining image, seem digital marketing is a broad term and included internet marketing?

I think of them being the same thing. But I am not an marketing expert. Though you have to wonder if it's a new or latest buzz word. That internet marketing now sounds old and boring and digital marketing sounds so new and exciting?

Or a slightly different segment.

If you look at the top part of the image, most of that is still internet marketing. Where else would you advertising digitally? Maybe television. But much of television is internet based too, no?

But again, what doesn't have internet connectivity these days? For what does, it could still be considered internet marketing.

I don't understand the big difference. Maybe some one else can shed some light.

Digital marketing may encompass all of internet marketing but with additional form factors. For instance, you can market or premarket existing customers with apps. You can do this also with the incorporation of emerging digital markets.

For instance, if you had developed a competing marketplace for cell phone apps, you could tailor it for marketing purposes.

With the Emergence of new surface devices you may find that advertisements will begin to show up in other forms like car computers, digital mirrors, game consoles and similar.

So they are similar but digital marketing is much more broad than standard internet marketing.

I don't know why they don't consider Email Marketing, Social Media Marketing, Content Marketing, Mobile Marketing, Banner Advertising as Digital Marketing because all of those things are digital as is the whole Internet. They do say there that Internet Marketing is Digital Marketing which makes sense. But Digital Marketing doesn't mean the whole Internet and in this case here it's meant to mean digital TV/radio but I guess they have categorized the Internet as Digital here too.

Unless as Epic has suggested, by digital, they are referring to new surface devices, tablets, smartphones etc. Or any computer with a screen.

Where is this article you read of theirs rainmaker? Might help to make a bit more sense of it.

Internet Marketing Vs Digital Marketing?

It's all just a bunch of 0's and 1`s if you ask me!

I wouldn't say it's totally dependent on internet, actually. But good point, show us the article.

It's all just a bunch of 0's and 1`s if you ask me!

Click to expand...

0's & 1's turn into dollars and cents

Wait until Microsoft's Hololense becomes more mainstream. It will be a great opportunity for marketers by pre-positioning yourself.

Digital marketing is a broad word that refers to all marketing operations that make use of digital media.
These digital mediums may or may not be available online. App marketing, for example, is a type of digital marketing because it employs apps to reach out to customers.

Internet marketing, on the other hand, is a subset of digital marketing that deals with internet-based marketing methods. Search engine optimization (SEO), search engine marketing (SEM), and pay-per-click (PPC) adverts are all examples of internet marketing tactics. To put it another way, everything that is digital marketing is also internet marketing, but the reverse is not true.

Internet marketing a.k.a online marketing is a part of digital marketing.
digital marketing is the main giant having covered social media, SEO, google, email marketing, blogs, and almost everything you see digitally on your browser.


The major channels of Internet Marketing are:

Web site – Either a personal website or a corporate website or even a personal blog hosted on a shared platform (like WordPress or Tumblr).

For many campaigns, a website is the starting point and the destination i.e. you run a digital marketing campaign to promote a website (starting point) with the purpose of getting more visitors (destination).

Search Marketing (SEM) is the basis of Internet Marketing and consists of two important activities, SEO and PSA.

Digital marketing is a broad term that describes a bundle of marketing strategies that use digital tools or channels to promote products or services. On the other hand Internet marketing also known as online marketing, includes strategies we use to market ourselves online, Internet marketing focuses on building a presence in the digital world.

One simple difference between these two are-
The word "digital marketing" encompasses all forms of digital marketing, including email marketing, social media marketing, and more.
A branch of digital marketing known as internet marketing focuses on online-based marketing methods.
The difference is very minimal. Digital marketing doesn't require you to use the Internet to market to your audience. Internet marketing, on the other hand, requires you to use the Internet to market to your audience.

Internet Marketing is a part of Digital Marketing

Digital Marketing has other parts like Social Media Marketing, SEO etc

Internet marketing is simply a subset of digital marketing and refers to content delivered via the Internet, while digital marketing refers to any marketing that exists on electronic devices.

While digital marketing and Internet marketing are very similar, they do have some subtle differences.
Digital marketing
Digital marketing is an umbrella term for a collection of marketing methods that make use of digital platforms to advertise your products or services. This is an umbrella phrase for everything that utilizes a digital platform to sell your brand, from social media platforms to television advertisements. Advertisements for digital marketing are not restricted to the online.
Internet marketing
Internet marketing, sometimes referred to as online marketing, is a subset of digital marketing that encompasses tactics for self-promotion online. To be considered an Internet marketing plan, it must rely on the Internet to function and interact with leads. Internet marketing is concerned with establishing a presence on the internet.

It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.